It's time for another new edition of The Hip-Hop Shop. Episode #181 is The Return of Make It or Break It. Your host Steve 'Flash' Juon says you can send Twitter feedback to the handles listed below or to @RapReviews on this episode! Thanks for listening and remember to share the show with a friend and tell them to check it out every Tuesday on RapReviews.com! Don't forget to subscribe to our RSS newsfeed and follow us on Twitter so you never miss a new episode.
* Hus & Rozewood - Star Temples * Chin Injeti f/ Bishop Lamont, Shad, Skratch Bastid - Peoples 1 (@tnr_chin) * Richie Branson f/ Random - Super Nintendo, Sega Genesis (@richiebranson) * Rkitech & Precise - The Feeling (@RKITECH @Precise_Chi) * Esohel x Chandler London - In Too Deep (@ESOHEL)
(Los Angeles, CA) Future Sounds / Blackground Records, the legendary label that brought you stars Timbaland, JoJo, Tank, Static Major and the one and only Aaliyah introduces the newest addition to their family -- the musically gifted soulstress, Jenna. The 23 year old San Diego native, debuted her first single "Falling to Pieces" featuring the acclaimed Southern hip-hop star 2 Chainz exclusively in partnership with Complex - the premiere men's lifestyle magazine, founded by Marc Ecko in 2002. This guaranteed smash successfully impacted Urban radio last week, and is the lead single from Jenna's highly anticipated debut album. Already garnering interest from industry superstars, the video for the single will be directed by Jason Beattie (Mike Posner "Cooler Than Me") and choreographed by Flii Stylz (Chris Brown, Usher, Madonna & Missy Elliott).
Having released his "Superman" single only a few weeks ago and as promised, London-based Hip-Hop artist Cheikh - of Senegalese and American descent - unveils the accompanying music video for his feel good Summer single “Superman” which has been getting a lot of love and support online since its release with features on MTV's The Wrap Up, Pardon My Blog and SB.TV among others - the single is also currently at #13 on the Hypem charts.
Here’s introducing emerging London-based Senegalese American Hip-Hop artist CHEIKH - real name Brandon Deme. Cheikh began rapping at the age of 17 after discovering his lyrical dexterities during impromptu freestyle battles with friends at High School and soon after, fun school yard rap battles among his peers quickly turned into a career path for the young emcee.
Fortunate to live in many different countries in his formative years before finally settling in the UK as a teenager, Cheikh has been blessed with experiences of witnessing and immersing himself in different styles and genres of music - which coupled with his own newly found musical abilities convinced Cheikh to take music more seriously and hone his craft further as a Hip-Hop artist.
After showing much promise as a new and emerging artist, Cheikh gained a valuable mentor in the much revered Head of A&R and Director of Music of Disturbing London Records, Richie Montana. The guidance and mentorship from Montana - who is a key element in the development and success of one of Britian’s most successful Hip-Hop artists, Tinie Tempah - has enabled Cheikh to be able to successfully sharpen his craft and develop his skills at an astounding pace over the last three years.
Citing his musical style as “cool, smart and uplifting”, Cheikh credits a variety of musical influences - from Chaka Khan to Lauryn Hill to Tupac and Kanye West - for the evolution of his unique style. Having been raised on the ethics of hard work and determination, Cheikh believes that anything is possible but that when we feel the impossible is near, then we must “pray until something happens”.
This belief and ethic as well as the conviction to take what was once a playgrpund pastime and turn it into a story worth telling was the inspiration for Cheikh’s debut mixtape titled P.U.S.H (Pray Until Something Happens). Released in August 2011 to much critical and fan acclaim, Cheikh’s debut mixtape led to several gigs and performances all over London including performances at One Mic UK and Redd Room which further built up his fanbase.
His sophomore mixtape, aptly titled Progession was released in April 2012 and as the name suggests, the artist development and “progression” that Cheikh showcases on this new record is evident for all to see. As you listen to Progression and its soothing and uplifting undertone, you cannot help but notice and applaud the successful transition that Cheikh has made over the better part of the three years in which he began rapping and writing songs.
Oddisee is too large of a talent to dwell comfortably under the term ‘beatmaker’ or even ‘hip-hop producer.’ The DMV representative has a musicality and vision that elevates him past those kinds of confines. Oddisee is a producer with roots in hip-hop. He can work a drum machine and he can rap, but he can also conduct and produce other musicians and vocalists.
People Hear What They See, his new full length LP on Mello Music Group, has proven just that. “The Need Superficial” doesn’t necessarily sound like a contemporary hip-hop song until Oddisee starts rapping a few bars in. Not content to merely coast along the smooth and funky concoction he’s brewed up, Oddisee drops seamless bars that examine his dealing with past relationships and the pitfalls along the way.