A lot of folks may recognize WordSpit from his appearance in the Dollar Van Demos McDonald’s commercial that ran earlier this year. Believe it or not, it was an instance where a billion dollar company was recognizing the impact of underground hip-hop. WordSpit is not a corporate shill, he’s a veteran emcee in New York City’s underground hip-hop scene, and this week I caught up with him to find out what kind of effect the ad campaign has had on his visibility, who he is as an artist, and where he gets his insane amount of energy from.
This winter Blueprint & Illogic will release a DVD titled EP2: Deconstructed, where they walk thru the creative process and making of their second EP, Electric Purgatory Part Two. This video is the first chapter of the DVD titled “Hello World” and explains the inspiration and motivation behind the first track on the EP.