With his last album receiving rave reviews for the way it dealt with the angst of dealing with personal and artistic transition, Breez Evahflowin's newest album As He Goes On... that is now available reveals the mature MC: relaxed, confident, and wise. If the last album outlined the personal battles facing Breez as an MC, his newest reveals the aftermath. Unpretentious, at peace with his status as a mature artist ready to leave the game, Breez delivers his closing argument. The verdict? As He Goes On... is the last testament of an MC. It's a title which alludes to the passing of a life.
In an interview with UGSMAG.com Breez acknowledges how he has changed during the course of his career. Coming into the scene as a combative battle rapper, he is leaving it as a songwriter who makes music "from a 38-old, for people in their 30s and maybe people in their 20s who understand what I’m talking about." If a person's music reflects their life, then As He Goes On.... reveals the changes of growing older, ultimately opening the door to the final transition. In As He Goes On... Breez steps through that door with no regrets.
Breez addresses his contemplative and final CD to the mature listeners he knows to be out there, and who have followed him through the years. This listener exists on the margins. Ignored by a music industry focused on gimmicky hooks and made up personalities, they find their music in the underground clubs, the pages of myspace, and videos on youtube. This sophisticated audience is perhaps the greatest untapped audience of hip-hop today, and they seek music more in tune with their age and experience. In Sound of My Life Breez speaks to them with clarity,
There will never be another Breez Evah' nowhere And there will never be another you That's if you keepin' it true Right now we dealin' with some deeper issues In this age of information, all the secrets is through And you don't know me yet Young cats who show respect Share it with ya' peers, 'cuz this here's age appropriate So we don't forget What the rhyme and beats is fo' (The sound of my life got me reminiscing through the radio) (Got me walkin' down memory lane, thinkin' about all the things that I've been through....)
Reflective and honest, the songs contained in As He Goes On... do what hip-hop does best: tell a story. It’s the closing chapter to Breez Evahflowin's unique career. Featuring guest artists such as Rob Swift, Immortal Technique, Homeboy Sandman, and more, As He Goes On... takes one last look at a career defined by battle, but transformed by personal growth. As the MC closes the book, he delivers last rights and imparts the message of an artist at peace with his own successes and failures. His only request? Remember him for his honesty. In a new video interview with Emilio M. Junior on Trendsettin.com Breez revealed his plans to move on to other things:
"I'm feelin' the weight of responsibility at this point, y'know? It’s not the same that it was before.... For the most part, I make music for myself. And I've come to accept that. After a long time I've come to realize that.... Ultimately at this point in my life, Breez needs me more than I need Breez. And that's big, right there for me personally ... Just remember my honesty, that's all I want people to do, and it's cool."
Perhaps if someday listeners decide to rise up and demand sophisticated hip-hop for the mature listener, we'll see Breez make an appearance again. Until that time though, As He Goes On... is likely to be the last we'll hear of this multifaceted MC. It is a most fitting farewell from an artist who came to his own tested in battle, and who now sets the torch down at peace. Take it for what it is, it might be the last you ever hear. As He Goes On... in stores now on Little Ax / Domination Recordings.
Tracklisting: 1. Ageless feat. Dirt E Dutch 2. Sound of My Life feat. Paulie Ethnic 3. As He Goes On feat. L.I.F.E. Long, Kid Lucky 4. Wind 5. The Best feat. Core Rhythym, Infinito 2017, Freestyle, Rabi Darkside, Homeboy Sandman, Atari Blitzkrieg, Agent 23, Dacapo 6. Cornerstone 7. Wanted You 8. Uplift feat. Rob Swift 9. 30 Minutes feat. Rheeah Mate 10. Pay 2 Live feat. Shonuff 11. Now 12. Sacrifice 13. Dream feat. Rob Swift 14. Land of the Gun feat. Immortal Technique 15. One Mo Round
Senor Kaos Creates Radio Commercials for AIDS Awareness Campaign
Just getting over a CRAZY 6th Annual A3C Festival in ATL. If you missed it, stay tuned I will be doing an official A3C Recap Blast after these messages.
In the meantime, I just wanted to let everybody know what else I had going on.
Recently I was chosen to be apart of this Greater Than AIDS campaign designed to build AIDS awareness within the African American community across the U.S. The campaign consists of radio, TV, print ads, etc.
I wrote and recorded two radio spots (one 15 seconds, one 30 seconds) that will be played on commercial radio across the country. Clear Channel Radio, CBS Radio, Radio One and American Urban Radio Network all have invested into this campaign and have agreed to run the radio spots free of charge on their networks. This is BIG deal for me. These commercial spots may only be a few seconds in length, but it shows we are one step closer in spreading the positive message that Hip Hop can still be used as a tool to educate and inspire.
(Shouts to ATL's own Dres The Beatnik. That's him you hear Beatboxing on here!)
Please review the official press release below:
A "Deciding Moment" for AIDS After 30 Years
New National Media Campaign Inspires Black Americans to Take Action to Stem Spread of HIV
WASHINGTON, Tuesday, 5 October 2010 -- Greater Than AIDS, a national movement supported by a broad coalition of public and private sector partners, today unveiled the latest phase of its campaign to mobilize Black Americans in response to the devastating epidemic which will mark its 30th year next June. Black Americans account for nearly half of new HIV infections occurring annually in the United States, while representing 13 percent of the population. In addition to being disproportionately affected by HIV/AIDS, Black Americans are also significantly more likely to die as a result as compared to other races and ethnicities in this country.
The cross-platform media campaign focuses on Deciding Moments, everyday opportunities to take a stand against HIV drawn from real-life stories of people from across the country -- including those living with HIV. Be it asking to be tested, buying (and using) condoms, correcting a piece of misinformation, or keeping up with one’s medications, these simple acts serve to challenge the stigma surrounding HIV and stem its spread. These individuals opened up about their experiences in the hopes of inspiring others to do the same. An interactive feature on the campaign’s website -- www.greaterthan.org -- allows visitors to post their own deciding moments.
"As we prepare to close three decades of HIV/AIDS, this is our collective Deciding Moment as a people," said Phill Wilson, President and CEO of the Black AIDS Institute, a founding partner of Greater Than AIDS. "Black Americans have borne the brunt of the HIV/AIDS epidemic and now is the time to come together and do our part to change the course of this epidemic."
The Deciding Moments campaign begins rolling out outdoor, print and online public service advertising this month with television to follow later in the fall and will continue through next year. Leading media companies, including the American Urban Radio Network, CBS Outdoor and Radio, Clear Channel Communications, Ebony, ESSENCE Communications, the National Newspaper Publishers Association, and Radio One, among others, are providing significant donated media space to support the campaign as Greater Than AIDS partners. A number of state health departments and AIDS offices have also embraced Greater Than AIDS and along with AIDS service organizations and other community groups are leveraging the national campaign to develop expanded targeted efforts in their local areas.
"It’s unprecedented to have such a broad cross-section of media, along with other private and public sector organizations, come together on an issue of such vital importance for Black Americans and the nation," said Drew Altman, President and CEO of the Kaiser Family Foundation.
The "Deciding Moments" concept grew from research conducted by the Kaiser Family Foundation that reveal the deep-seated stigma that still exists around HIV/AIDS despite strong personal connections to the issue. The overarching message reinforces the core Greater Than AIDS ideals of unity, hope and empowerment by focusing on the power of individuals coming together to achieve a larger goal. The individuals profiled in the campaign reinforce the range of actions promoted by Greater Than AIDS: knowledge, respect, communication, protection, testing and treatment and involvement.
Among those profiled include a young HIV-positive mother who speaks of her decision to seek treatment when she learned she was pregnant to ensure her baby would be born negative. A mother who talks about her unconditional love for her son who on the same day he told her was HIV positive also came out to her as gay. The son, who has been living with HIV now for more than a decade, shares how his life and well-being has been strengthened by his mother’s support. An HIV-negative woman discusses her experience living with her husband’s HIV diagnosis more than 20 years ago. A woman describes going to get tested for herself when her partner would not. A corresponding profile on the www.greaterthan.org/decidingmoments website provides more detail about each individual’s story and message. Short video bios have been produced for each individual in the campaign on the website as well as on Facebook.com/greaterthanaids.
"When I was infected by HIV at age 19, I didn’t think I was greater than anything," said Marvelyn Brown, an HIV activist and author profiled in the Deciding Moments campaign. "I think the Greater Than AIDS message is so important for young people because it’s about empowering us to stand up for ourselves and take control of our bodies and our health. I hope my decision to be open with my story will help inspire others to take action in response to AIDS, and hopefully, to prevent my peers from becoming infected."
For radio, Greater Than AIDS joined with up and coming artists to produce original pieces in different musical genres -- from rap to hip hop to R&B -- to lyrically express the idea behind Deciding Moments. These works also reflect actual experiences of the participating artists.
The Deciding Moments concept and resulting executions were developed by the Kaiser Family Foundation and Black AIDS Institute working with GTM: Guerilla Tactics Marketing, a grassroots and marketing firm based in Atlanta, which also worked on the campaign’s first year of creative. The Need
Of the more than 1.2 million people in the United States living with HIV today, half are Black Americans, far surpassing any other racial or ethnic group. HIV/AIDS is a deeply personal issue with 43 percent of all Americans today -- and nearly 60 percent of Black Americans -- now knowing someone who is living with or has died from the disease, for many a family member or close friend, according to a national survey on HIV/AIDS conducted by the Kaiser Family Foundation.
HIV/AIDS is both preventable and treatable -- early diagnosis and care helps those with the disease live longer and healthier lives. Yet, one in five Americans living with HIV today does not know it. The U.S. Centers for Disease Control & Prevention (CDC) identifies stigma as a major contributor to the spread of HIV, keeping people from seeking information, speaking openly, using protection, getting tested and treated and otherwise acting to protect themselves and those they love.
About Greater Than AIDS
Greater Than AIDS is an unprecedented collaboration among a broad coalition of public and private sector partners united in response to the HIV/AIDS crisis in the United States, in particular among Black Americans and other disproportionately affected groups. Through a national media campaign and targeted community outreach, Greater Than AIDS aims to increase knowledge and understanding about HIV/AIDS and confront the stigma surrounding the disease.
The Kaiser Family Foundation – a leader in health policy and communications – provides strategic direction and day-to-day management, as well as oversees the production of the media campaign. The Black AIDS Institute – a think tank exclusively focused on AIDS in Black America – provides leadership and expert guidance and directs community engagement. Greater Than AIDS is developed in support of Act Against AIDS, an effort by the U.S. Centers for Disease Control and Prevention (CDC) to refocus attention on the domestic epidemic. Additional, financial and substantive support is provided by the Elton John AIDS Foundation, Ford Foundation and MAC AIDS Fund, among others.
I know your used to me just sending you event, music, and video info, but this is something that's really serious. I would GREATLY appreciate if you could possibly post this information on your Blog, Facebook, Twitter, wherever we can build awarness.
WE ARE > THAN AIDS!
Catch me on Twitter @SENORKAOS
Thank you for taking the time to read this all the way through & thanks for your support as always.
Saigon has been added to Swollen Members upcoming headlining US tour. The tour will begin on November 4th in Bellingham, WA and run throughout November.
"It is a great honor for me to go on tour with Saigon," commented Mad Child from Swollen Members. "He is simply one of the best MC’s in the game, and is by far one of my favorite rappers. I usually don’t trip on meeting other MC’s, but I am pretty excited to tour with him."
Saigon has been turning heads since 2002, when he took over the streets and the Internet with a collection of classic mixtapes. Candidly outspoken and controversial, Saigon quickly became the talk of the town and was heavily cosigned by a pack of A-List DJ's and producers, including Kay Slay, Whoo Kid, Enuff, Just Blaze, Mark Ronson, Alchemist, Buckwild, and many others. All while turning down major deals in favor of grinding independently. Saigon's debut album is scheduled for release in early 2011 through Abandoned Nation/Suburban Noize Records.
Swollen Members are currently putting the finishing touches on their new studio album “Dagger Mouth”, which is scheduled for early 2011 release through Suburban Noize/Battle Axe Records.
SAIGON TOUR DATES WITH SWOLLEN MEMBERS:
Nov 04 - Bellingham, WA @ Wild Buffalo House of Music Nov 05 - Seattle, WA @ Studio Seven Nov 06 - Portland, OR @ Roseland Theater Nov 10 - Hollywood, CA @ Key Club Nov 11 - Fresno, CA @ Babylon Club Nov 12 - San Francisco, CA @ The Rockit Room Nov 13 - Stateline, NV @ Mont Bleu Casino Showroom Nov 14 - Spark, NV @ The Alley Nov 16 - Salt Lake City, UT @ Urban Lounge Nov 17 - Colorado Springs, CO @ Black Sheep Nov 18 - Ft. Collins, CO @ Aggie Theatre Nov 19 - Denver, CO @ Summit Music Hall Nov 20 - Boulder, CO @ Fox Theatre Nov 21 - Steamboat Springs, CO @ Ghostranch Saloon Nov 22 - Crested Butte, CO @ Lobar Nov 23 - Aspen, CO @ Belly Up Aspen Nov 24 - Park City, UT @ The Star Bar Dec 13 - Big Sky, MT @ Big Sky Ski Resort
RBC RECORDS & AFFILIATED LABELS SCORE TEN SLOTS IN THIS WEEKS BILLBOARD TOP 100 RAP ALBUMS CHART
FOR IMMEDIATE RELEASE
After 10 years in business and just over 400 releases under its belt, RBC Records has exerted its independent grip by having 10 albums appear in Billboard’s Top 100 Rap Chart in each of the past two weeks coming from labels RBC either owns or represents.
Scoring the highest chart position is the new album from West Coast legend Ice Cube’s titled “I Am The West” on Cube’s Lench Mob Records, clocking in at number 10 after debuting at number 6 last week. RBC continues to focus its online marketing efforts to extend this success and grow awareness.
Accounting for half of these Top 100 Rap chart positions is the independent Label juggernaut Strange Music with Tech N9ne’s Collabos album “The Gates Mixed Plate”. Alongside the most recent Krizz Kaliko album “Shock Treatment”, the Kansas City based label has shown its staying power with last years Tech N9ne solo album “KOD” & Collabos album “Sickology 101” continuing to chart on the Top 100. Not to mention Brotha Lynch Hung’s resurgence with his “Dinner & A Movie” album, which was released this March.
Additionally, after more than 6 months on the chart, E-40’s two albums "Revenue Retrievin: Day Shift & Night Shift" (via Heavy on Da Grind Ent.) continue to chart off the strength of the bubbling radio single “Bitch” featuring Too Short and his on-going “Independent Grind” tour with Tech N9ne.
Under it’s own record label banner, RBC Records charted with B.G.’s “Hollyhood”, the follow up to last years “Too Hood 2 Be Hollywood” and the reunion album from West Coast legends the Thug Lordz.
“This continued chart success is a true testament to the power of our independence,” says co-owner Brian Shafton, “showing how integral RBC has become within the independent format. Obviously, all of these releases are indie and we are legitimately competing with the majors and beating them when it comes to succeeding on a release.”
Serving as a general management/Marketing & Consulting firm, RBC Records represents over a dozen independent urban labels (Strange Music, Sick Wid It, Heavy On Da Grind, 8 Ways Ent., SMC, DJ Quik’s Mad Science, EP Records, etc.) across the country advising them on the independent game. In addition to representing its own roster of artists (B.G., Thug Lordz, B-Real, C-Murder and more) for its own label, RBC is a full service marketing firm that is contracted for high profile independent releases (Ice Cube, Tech N9ne and countless others).
DJ Premier & Brooklyn Dawn added to iHipHop CMJ Showcase
Yes yes it’s finally CMJ season again. This year we’re headed to Le Poisson Rouge (NYC) with several artists from the iHipHop Distribution / FrankRadio roster and a few special guests.
Acts include: GZA The Genius, DJ Premier, Tabi Bonney,Trademark Da Skydiver, Polyester The Saint, Marz Lovejoy, LaVish, Rocky Business, Brooklyn Dawn and Christian Rich. Come out on Thursday, October 21st and celebrate good music.
The GZA of Wu-Tang ( @therealgza ) Tabi Bonney ( @tabibonney ) Trademark da Skydiver ( @trademark_jets ) Marz Lovejoy (@marzlovejoy ) Polyester the Saint ( @poly3st3r ) Lavish ( @whadduplavish ) Rocky Business ( @rockybusiness ) Christian Rich ( @christianrich ) Brooklyn Dawn *With Music and Special Performance by DJ Premier *Special Guests to be Announced