PR: Jimmy Cliff & Matisyahu Bring Reggae Cheer to the Holidays
Courtesy 'Stache Media.
REGGAE SUPERSTARS JIMMY CLIFF & MATISYAHU SUPPORT INDEPENDENT MUSIC RETAIL WITH LIMITED EDITION VINYL RELEASES AVAILABLE AT PARTICIPATING INDIE RECORD STORES NATIONWIDE ON BLACK FRIDAY (NOVEMBER 25TH)
Record Store Day was conceived four years ago as a celebration of the independent record store. It's the one day a year that artists and retailers come together to celebrate the unique culture of the record store, and during that day (celebrated on the third Saturday every April), there are tons of exclusive titles made available specifically to independent music retail.
As an adjunct to Record Store Day, there are several titles being released exclusively to participating record stores on November 25th, otherwise known as Black Friday. This date is generally acknowledged to be the official kickoff to the holiday season, and is also the biggest shopping day of the year. Two of these titles come from a pair of legendary artists who have achieved success in the reggae and pop genres.
Rock & Roll Hall of Fame inductee Jimmy Cliff
will be releasing his first studio effort in seven years, the Sacred Fire EP, through Collective Sounds on November 29th . It was produced by Rancid's Tim Armstrong and features a combination of originals and covers. For Black Friday, fans will be able to purchase a limited edition colored 12-inch vinyl version of the EP, which will feature an exclusive track entitled "World Upside Down." Rolling Stone magazine reports that "working with Rancid's Tim Armstrong, Cliff cuts his best music in decades." Jimmy Cliff will be releasing a brand new full-length studio album in early 2012.
Meanwhile, Matisyahu is releasing an uplifting song entitled "Miracle," which was produced by Dr. Luke protégé Kool Kojak (Katy Perry, Ke$ha, FloRida). MTV.com has already called "Miracle" "the greatest Chanukah song ever," and Matisyahu himself says "I wanted to try to get across some of the depth and spirituality inherent in the holiday in a fun, celebratory song." A limited edition 7" vinyl version of the song is being released through Fallen Sparks/Thirty Tigers on Black Friday, which features a B-side remix with a guest appearance by The Dub Trio.
For those in the New York area, Matisyahu will be doing a special performance Looney Tunes in West Babylon, NY on Black Friday (November 25th) at 12 PM.
>> Matisyahu in-store performance
@ Looney Tunes
Friday, November 25th
Store address/#: 34 Brookvale Ave, West Babylon, NY 11704/ (631) 587-7722
* in order to get access to this event, you must purchase a copy of the "Miracle" 7" single
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