This recap of One Stop Shop '09 is courtesy of Melanie J. Cornish at Critical Marketing.
ONE STOP SHOP ROUND UP
Canada takes the title this year
Last weekend over five hundred aspiring and established producers from the UK, the Caribbean, Australia, Canada and America, congregated in Phoenix, AZ for the ANNUAL ONE STOP SHOP PRODUCER CONFERENCE. For the third consecutive year Sha Money XL and his team went above and beyond in presenting to the next generation of music's producers, execs, managers and artists a weekend filled with informative panels and networking opportunities.
Panels moderated by MTV on-air personality Sway, Angela Yee of Shade 45, Chuck Creekmur of Allhiphop.com and more were both educational and featured the best of the best in the Hip-Hop business, discussing all aspects of the industry. This year One Stop Shop also played host to artists such as B.o.B, Q-Tip, Reflection Eternal and more allowing attendees the opportunity to see these entertainers perform live.
The highlight of the weekend was, as in previous years, the Beat Battle which was won this year by Montreal native Mathieu 'Billboard' Jomphe. The 20 year old who had quit his job to migrate south for the weekend blew the audience away with his production. "The thing that amazed me the most about winning was the fact that my beats are more R&B," Billboard said after winning the coveted title. "You see those huge names in Hip-Hop on that stage and you can't help but be a little bit nervous."
Impressing the likes of Just Blaze, Pete Rock, DJ Premier, Don Cannon and 9th Wonder with his versatile, polished and cohesive tracks, Billboard made a huge impact on all those at ONE STOP SHOP."The crazy thing with Billboard was his music got included for an on air beat battle I was doing with a radio station, but then he let me know he wasn't in Arizona and couldn't take part but was coming to the conference," Sha Money XL explains. "His music felt like what I would be vibing to in a club, big sounds and club rocking drums and everyone there was feeling it too."
Each year the winner of the notorious Beat Battle has hailed from a different country which proves that this conference is an attraction that reaches . With plans to take the ONE STOP SHOP on the road in the next year Sha Money XL is keen for this networking opportunity to benefit countries where there is a void in the market. "We are open to taking this concept to other countries and with that being said we might explore making the conference international. Perhaps even Toronto, Canada next.'
"Hands down, this conference has got to be the best and most influential conference for both up & coming and established music producers and tech heads. Blessed to be apart of this. See you at the 4th Annual if you missed out!! "- Hi-Tek
"This years ONE STOP SHOP was more organized with great panels and moderators. We had so many legends in one room and I just can't wait for next year!" - Kisha Scott Marketing Director
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