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Alchemist iTunes App to Take Us BEYOND Ringtones
Posted by Steve Juon at Wednesday, August 19th, 2009 at 3:30PM :: Email this article :: Print this article

E1 Music and Moderati Bring Fan Re mixing to the iPhone: Introducing "Romplr", a Groundbreaking Interactive Music Application Featuring Hip Hop Superproducer The Alchemist, Available Now on the iPhone

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Romplr propels music beyond ringtones with remixing as fans make it personal

(SAN FRANCISCO, Calif.) – Bellrock Media's U.S. subsidiary, Moderati, today announced the next generation of digital music with "Romplr", a patent-pending interactive music platform debuting with legendary hip hop superproducer/Eminem DJ, The Alchemist.  The Alchemist’s “Chemical Warfare” Romplr, named after his new album of the same name, allows people to create their own mixes from three hits on the album --"Lose Your Life (featuring Snoop Dogg, Jadakiss & Pusha T of The Clipse)", "That’ll Work (featuring Three 6 Mafia & Juvenile)" and "On Sight". Using the key elements of the songs, Romplr makes it easy for fans to become a “producer” and create their own unique versions and share them with their friends.

Consumers have proved that they want their media to be interactive – the rise of social media, video gaming and interactive TV have paved the way but, until now, music has not been an interactive experience for consumers. With Romplr, fans can now connect to artists' music in a whole new personal way by creating their own versions of a song and being part of the creative process. In addition to the core song elements, the Alchemist Chemical Warfare Romplr will feature seven additional samples, offering fans the tools to really connect with the music and personalize Alchemists’ tracks. Fans can then record and share their mixes through Facebook Connect, through email or on , the online interactive music companion site.

"E1 Music is intensely focused on developing and promoting digital and mobile fan engagement opportunities for our artists," stated Bill Crowley, E1’s VP / Digital + Mobile.  " The Alchemist has a huge following, both online and among both professional and aspiring producers and DJ’s, and has scored hundreds of thousands of Youtube views for his in-the-studio and beatmaking videos.  Alchemist’s Chemical Warfare Romplr application is a fantastic way for Alchemist’s fans to participate in his music-making.  Moderati has been a huge contributor to E1’s past successes in the mobile market, and we look forward to developing future apps for our other artists"

Romplr is the latest in a series of Romplr branded music applications to be produced by Moderati. Also launching today is Romplr Dance, which contains three original dance tracks that can be remixed by fans. Romplr will also be extended to other mobile platforms such Blackberry, Android, Java, Ovi and other popular mobile storefronts.

As one of America's largest mobile content agencies, Moderati has recently cemented its position as a leading creator of compelling Smartphone experiences. The company's Virtual Zippo Lighter iPhone application has reached over four million downloads and is ranked #18 on Comscore's all-time highest iPhone application downloads list. With the launch of the Romplr application, Moderati is turning their attention back to music by offering a fun and engaging platform for both fans and artists.

“We are thrilled to be working with another top artist to help them interact in a fresh way with their fanbase through Romplr.” said Jon Vlassopulos, CEO of Moderati. "People love getting closer to their favourite music and The Alchemist Romplr gives them that access pass.”

The Alchemist “Chemical Warfare” Romplr is now available on iTunes for $2.99. To learn more, visit: . Future artists and Smartphone applications will be announced soon. Follow @Moderati via Twitter to stay in the mix.

About The Alchemist

Alchemist is still doing what he has always done for the hip-hop scene--transmitting sounds into emotions, samples into moments, beats into classics in a way that has established his name as one of the most revered producers in hip-hop. As a much sought-after producer, The Alchemist has produced tracks for Mobb Deep, Fat Joe, Eminem, Prodigy, Freddy Fox and Capone-N-Noreaga, NAS, Snoop Dogg, Ludacris, Ghostface Killah, Big Daddy Kane and countless others. The Alchemist serves as Eminem’s in-house DJ and also Executive Produced the 2006 Shady Records platinum selling release “The Re-Up.” Alchemist’s “Chemical Warfare” album, released by E1 Music earlier this month, charted top 5 on iTunes. For more information check out Alchemist’s all new blog and homepage at ; Be sure to stop by for exclusive new video updates from the road and in the studio on his channel, accessible through

About E1 Entertainment

E1 Entertainment (AIM: ETO) is a leading independent entertainment content owner that acquires film, television and music rights and exploits these rights in all media in more than 190 countries.  

The company currently operates in Canada, the U.S., the UK, Holland and Belgium through its four primary businesses units: E1 Television, E1 Films, E1 Music and E1 Distribution.  These businesses collectively represent E1’s extensive expertise in film distribution, television and music production/distribution, Kids content, Licensing and Distribution.

E1’s content library includes more than 3,700 feature films, 2,700 hours of original television programming and 15,000 music tracks

About Moderati, a Bellrock Media Company

Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA.

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