Much like the rapper himself, the PR person who sent me the new Amiyj single was incredibly polite and thoughtful, not screaming that he was THE HOTTEST NEW INDUSTRY FAVORITE BURNING UP THE CHARTS GOING FOR ADDS ON... well you get the idea. Half or more of the promo e-mail you get can read like that, but not the one from Amiyj's peeps. Here's a snippet from Amiyj's press kit.
"By the time Amiyj was able to send himself to Salem State College (Sociology major) he already had a rep as a local rap star, built on his articulate delivery and fortified by rock-solid relationships throughout the underworld. Throughout the New England area he would easily sell out shows, even becoming the first rapper to perform at the"The Tuckerman Hall" Massachusetts Symphony Orchestra. Unfortunately, after college, with mixtape sales and a Hollywood modeling contract unable to sustain his new title of Dad, Amiyj returned to hustling eventually landing him a drug charge in 2008. Fortunately an illegal search helped him avoid prison. Viewing his exoneration as a blessing, Amiyj teamed with Famish Enterprises and fully committed himself to his music. Now with 'Take a Picture' catching fire from Boston to South Beach and his self-titled video grabbing the Internet’s attention, it’s looking like the son of two immigrants is finally ready to live his American dream. 'How many rappers lived in a foreign country, have a criminal background, went to college, were signed to a major modeling agency and can make hit records with the best of em?'"
It's a good story for the half-Ghanian, half-Trinidadian rapper, but surprisingly the song is even better. Check it out and give us your thoughts!