Duck Down now has the ability to easily control and manage its content through the iTunes Producer software, as well as receive up-to-the-day statistics on how content is performing.

The first two albums under the direct deal were the recent titles from KRS-ONE & BUCKSHOT (Survival Skills) and Skyzoo (The Salvation). Recently Duck Down re-uploaded back catalog from artists on the roster, including Sean Price, Smif N Wessun, 9th Wonder & Buckshot, Boot Camp Clik, Black Moon and more, so these artist's older releases are being handled direct from Duck Down to iTunes without the use of an aggregator.

Drew (Dru Ha) Friedman had this to say about the deal, "We view our direct deal with iTunes as a true achievement.  While many Indies may have secured direct deals in the past, with the abundance of music on iTunes it has become increasingly difficult to be accepted as a direct partner.  As with our physical product, where Duck Down manufactures and markets, and which is solely distributed by E1, going direct to iTunes privileges Duck Down to retain a greater percentage of sales and will immediately impact our Artists who will benefit by avoiding paying additional aggregator fees.  It also offers us the ability to explore Digital Distribution Deals for Artists who are in need of posting their music on iTunes for sale."