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Black Eyed Peas, Q-Tip, Mos Def, Common All Grammy Nominated
Posted by Steve Juon at Thursday, December 10th, 2009 at 5:00PM :: Email this article :: Print this article



From Giant Step:

GIANT STEP CONGRATULATES GRAMMY NOMINATED CLIENTS
 
The Black Eyed Peas, Maxwell, Lady Gaga, India.Arie, Katy Perry, Jazmine Sullivan, Mos Def, Common, Q-Tip, Robert Glasper, Stefon Harris & Femi Kuti

Offering up a variety of marketing services to both major label and independent artists, Giant Step’s nearly 20 years in the industry has earned them a reputation for introducing quality music from established and up-and-coming artists from around the globe. The last year has been no exception as 29 Grammy nominations were received for projects Giant Step championed.

Already looking forward to what 2010 has in store, Giant Step CEO/President Maurice Bernstein states, “We are delighted that these stellar artists received the much deserved Grammy recognition. As always, Giant Step’s ethos is to work with quality talent as evidenced in past Grammy wins for artists we helped establish such as Radiohead, Amy Winehouse, OutKast and several others.”

The Black Eyed Peas reemerged with The E.N.D. (Interscope Records), an electro infused hip-hop album that debuted at number one on the Billboard 200 and earned six nominations. Giant Step developed a guerilla marketing campaign for the release in major markets across the US including freeway banners in Los Angeles. Maxwell also received six nominations for his long-awaited fourth studio album Blacksummers' Night (Columbia Records), which Giant Step introduced to tastemakers and lifestyle companies.

With five total nominations, Lady Gaga has firmly established herself with the debut album The Fame (Interscope Records). Giant Step was one of the first to recognize her unique talents in the fall of 2008 and began introducing their coveted group of tastemakers, both corporate and consumer, and DJ’s to what would become one of 2009’s hottest acts.

Giant Step handled the online publicity campaign for India.Arie’s Testimony: Vol. 2, Love & Politics (Universal Republic), which garnered three nominations.

The company worked with three artists in the Best Rap Album category. Songs from Q-Tip’s The Renaissance (Universal Motown) were played for a capacity crowd at Giant Step’s annual Central Park SummerStage show. Giant Step also marketed Common’s Universal Mind Control (Geffen Records) and provided DJ promotion for Mos Def’s The Ecstatic (Downtown Records).

Jazmine Sullivan and Katy Perry continue to receive nominations for tracks off of their previously recognized debut albums, Fearless (J Records) & One of the Boys (Capitol Records) respectively. The company helped introduce both of these young artists to the masses through lifestyle marketing campaigns including live performances for the Steve Madden Music Series.

Rounding out the list is Best Contemporary Jazz Album nominee Stefon Harris for his album Urbanus (Concord Records), Robert Glasper’s Best Urban/Alternative Performance nomination for “All Matter” off of Double-Booked (Blue Note Records) and Femi Kuti in the Best Contemporary World Music Album category for Day by Day (Mercer Street Records).
 
Complete list of Giant Step clients receiving Grammy nominations:

Record Of The Year
I Gotta Feeling- The Black Eyed Peas
Poker Face- Lady Gaga

Album Of The Year
The E.N.D.- The Black Eyed Peas
The Fame- Lady Gaga

Song Of The Year
Poker Face- Lady Gaga & RedOne, songwriters (Lady Gaga)

Best Female Pop Vocal Performance
Hot N Cold- Katy Perry

Best Male Pop Vocal Performance
Love You- Maxwell

Best Pop Performance By A Duo Or Group With Vocals
I Gotta Feeling- The Black Eyed Peas

Best Pop Instrumental Performance
Phoenix Rise- Maxwell

Best Pop Vocal Album
The E.N.D.- The Black Eyed Peas

Best Dance Recording
Boom Boom Pow- The Black Eyed Peas
will.i.am & Jean Baptiste, producers; Dylan Dresdow, mixer
Poker Face- Lady Gaga
RedOne, producer; Robert Orton, RedOne & Dave Russell, mixers

Best Electronic/Dance Album
The Fame- Lady Gaga

Best Female R&B Vocal Performance
Lions, Tigers & Bears- Jazmine Sullivan

Best Male R&B Vocal Performance
Pretty Wings- Maxwell

Best R&B Performance By A Duo Or Group With Vocals
Chocolate High- India.Arie & Musiq Soulchild

Best Urban/Alternative Performance
All Matter- Robert Glasper & Bilal
Pearls- India.Arie & Dobet Gnahore

Best R&B Song
Lions, Tigers & Bears- Salaam Remi & Jazmine Sullivan, songwriters (Jazmine Sullivan)
Pretty Wings- Hod David & Musze, songwriters (Maxwell)

Best R&B Album
Testimony: Vol. 2, Love & Politics- India.Arie
Blacksummers' Night- Maxwell

Best Rap Solo Performance
Casa Bey- Mos Def

Best Rap Album
Universal Mind Control- Common
The Ecstatic- Mos Def?
The Renaissance- Q-Tip

Best Contemporary Jazz Album
Urbanus- Stefon Harris & Blackout

Best Contemporary World Music Album
Day By Day- Femi Kuti

Best Short Form Music Video
Boom Boom Pow- The Black Eyed Peas
 
 
About Giant Step:
Since its inception in 1990, Giant Step has evolved from grassroots concert promoter to world-renowned music and lifestyle marketing company, helping its clients authentically introduce products to market. Many of its successes have been with music artists; recently, Jazmine Sullivan, Lily Allen, Amy Winehouse, Katy Perry, Robin Thicke and M.I.A., and, in the past, Mark Ronson, Sade, Jill Scott, Radiohead, The Roots and OutKast. Giant Step works closely with all major and independent record labels, proffering it first-look at the best in emerging talent.

Giant Step also works closely with brands to assist in product introduction, while focusing on increased awareness and brand loyalty through community development. Our roster include SVEDKA Vodka, Morgans Hotel Group, Steve Madden, Sony PlayStation and Dolce & Gabbana. We have also done extensive work in the past for Levi Strauss & Co., LG Mobile, New Balance and Absolut Vodka.
 
Community: http://www.giantstep.net .
B2B: http://www.giantstepmarketing.net .
Twitter: http://twitter.com/GiantStep .



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