"It’s time to bring back individuality to this music—while I'm proud of the South's success, I don't think it always reflects many of the true elements of Southern living."
The NOLA emcee formed close bonds with fellow emcees and established the underground hip-hop and mixtape crew Eupham. Through original elements of hip-hop culture – social awareness, fellowship, cunning lyrical style, and flow friendly production – Eupham represents the principle that hip-hop is more than music, it’s art.