After James introduction to the music scene with his debut single "My Love", which hit the screens of The Box, AKA, Flava and MTV along with plays on Choice, Kiss and Radio 1 Xtra, he's back with a new offering of urban fusion reminiscent of the edginess of Tinie Tempah and sultriness of Usher. His fusion of Pop, Hip-Hop and Grime, refreshingly mixed with quirkiness and brave lyrics have delighted both industry and his loyal following, causing the likes of Ras Kwame, Jenny Francis and Hotsteppa to be eagerly anticipating more material.