Iamsu!'s Pink Dolphin Collaboration In-Store Events Brought Out Over a Thousand
Courtesy Audible Treats.
Last weekend, rapper/producer sensation Iamsu! held two in-store events in California in conjunction with streetwear brand Pink Dolphin to celebrate the release of his latest mixtape, $uzy 6 $peed. Over 1000 fans attended the events, marking a near record of attendance for famed streetwear boutique, TRUE, who hosted the San Francisco in-store.
Iamsu! collaborated with coveted streetwear brand Pink Dolphin to create a limited number of t-shirts and hooded sweatshirts for the recent release of his mixtape. Fans were invited to TRUE in San Francisco and the flagship Pink Dolphin boutique in Los Angeles to meet the rising star last Friday and Saturday, and get their merch autographed by him. Says Cena, Creative Director of Pink Dolphin, "Out of all the releases we have ever done, even with major label artists such as 2 Chainz and Chris Brown, this has been our biggest event turnout. We had kids lined up outside the store from 8am, 7 hours before the event was scheduled to start. By 3 o'clock, the line wrapped around the block and stayed that way even after the event officially ended. The love and positivity was at an all time high." Adds Su, "The events were amazing, it was overwhelming. I'm very appreciative of everyone involved, including Vitamin Water who kept the folks in line hydrated."
Su's recently released mixtape, $uzy 6 $peed, has been deemed one of the strongest releases this year. Stereogum, who made it their Mixtape of the Week stated, "When Iamsu!'s on, he's making some of the catchiest and most pleasant music in all of rap right now," while Complex described the release as "a little bit of club mixed with some superb lyricism."