Hip-Hop legends Cypress Hill have become Snoop Dogg's first signing as Creative Chairman of Priority Records. The group have signed an exclusive worldwide deal with the label and are gearing up for the 6 April release of new album 'Rise Up'.
"My role as Creative Chairman of Priority Records has put me in the driver's seat to help revive the most important west coast hip hop label," said Snoop. "As such, I'm excited to announce my first signing as Cypress Hill. Cypress Hill is undeniably one of the most important hip hop groups in music history, not only are they incredibly talented and the first Latino hip hop group to go platinum, they are also from the west coast—so this signing is the perfect marriage."
"We're very excited to be part of the Priority Records family," says Cypress's B-Real. "It's a label with a rich history, and together with Snoop we're going to add to its legacy."
Speaking about the release of 'Rise Up', CH's first record since '04's 'Till Death Do Us Part', B- Real said, "We took a little break after the last record to work on individual projects," adds B-Real. "Both Sen Dog and I wanted to put out our own solo records, which we had been working on for some time. And though we were doing other things, we each kept ideas in mind for Cypress Hill and would go into the studio periodically to record. It was great to work at our own pace and without a deadline hanging over us. We'd get together at my studio and record whenever we felt that burst of creativity. It was an amazing way to work and resulted in what I think is our best record yet."
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