Chet Faker’s “No Diggity” is featured in a Beck’s Sapphire Super Bowl advertisement. Check the commercial out here.
Entitled “Serenade,” the 30-second spot features a surprise admirer – a black goldfish – who is fascinated by Beck's Sapphire's one-of-a-kind black bottle. The goldfish circles the bottle, mesmerized, to the thumping rhythms of the Melbourne artist’s cover of Blackstreet's legendary 1996 song "No Diggity."
“No Diggity” was originally released on Faker’s accalaimed Thinking In Textures EP, which came out on Downtown Records in May 2012. With over 1,800,000 YouTube views (1.1M of "No Diggity"), 42,000 Facebook fans and 4,100 Twitter followers, Chet Faker has also had multiple songs take the top spot on Hype Machine.
He has been featured in Billboard and Rolling Stone, winning Best Independent Release at the Rolling Stone Awards (Australia), as well as Breakthrough Independent Artist and Best Independent Single/EP at the Australian Independent Music Awards in 2012. “No Diggity” was also included in a spot on the ABC series Private Practice.