Sunday May 27, 2018

Common Steps Upscale With Custom Lincoln Navigator
Posted by Administrator at Tuesday, November 13th, 2007 at 5:30PM :: Email this article :: Print this article

Seems like Common has moved far beyond the grassroots hippie days of his early career where he bemoaned his only fans being "coffeeshop chicks and white dudes." According to a recent update, Ford Motor Co. has signed rapper Common to a one-year deal to helpmarket their Lincoln Navigator to consumers in their late 20's to mid-30's. In their own words they hope Common will make the Navigator "hipper and a little cooler." Hopefully Common is not cashing in his hip-hop credibility in the process by becoming a luxury car pitchman. Honestly if I think of a rapper flossing a Lincoln Navigator it's 50 Cent, Kanye West or The Game. I haven't heard Common rap about his chromed out luxury whip lately.

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