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Jermaine Dupri Intros Video For His Newest Artist - Jola
Posted by Steve Juon at Monday, March 22nd, 2010 at 4:00PM :: Email this article :: Print this article



From Nancy B:

LIVING THE LIFE (JOLA/SHE SAY) with an introduction from Jermaine Dupri)

VIDEO LINK - http://www.youtube.com/watch?v=EiBj30CHX2o .



BIO – JOLA

Not interested in emulating rappers currently in the game, Jola set out the gate striving for originality.

At a mere 20 years old Jola is already making a name on the mixtape circuit. Jola’s stage presence is undeniable and his passion is evident, strategically placing him on a path to dominate the music industry.

Frequently known as “The Home Town Hero”, Jola is nothing like his rap predecessors. Born and raised in the Suburbs of Dayton, Ohio. Jola is from a two-parent home where his father worked 16 hours a day at General Motors and his mother retired from her career to focus on Jola’s success. Jola was poised for greatness when he discovered his love for music at the age of 6. While others may profess to being raised on the likes of Notorious BIG or Tupac Shukar, Jola was influenced by artist like John Mayer, Cold Play, and Lil Wayne.

Jola is not your typical rapper. Unwilling to categorize himself, Jola’s style of music is broad and covers an array of genres, creating a lane of his own called the “Trunk”. With his single “She Say” already making moves across the nation, Jola is an exceptional contribution ready to invigorate the music and entertainment industries with a new look and sound. Energetic, edgy, and fun are just a few words that describe this extraordinari­ly talented songwriter and rapper.

At the age of 16, Jola relocated to Atlanta and again to Miami in search of a record label deal. Frustrated with constantly hearing that he had the talent and looks, but the music didn’t translate into his image, Jola was forced to come up with his own brand and as a result, the “I Rep the Trunk” movement was created. Carefree and unapologetic, Jola references his upbringing as privileged.  “I Rep the Trunk” is a movement described best by Jola as, “On one end of the car you have the hood, on the opposite you have the trunk”, he states “I’m not from the hood, so I rep the trunk”, and with the memorable and anthem-like chorus of “She Say”, Jola will have everyone singing “Yall can have the hood, I rep the trunk!”

While new to many, Jola is no stranger in the Rap game. Jola generated a major buzz with his mixtape “I Went to Private School” released in November of 2009.  This is no one hit wonder;  Jola is preparing to take total control of the game.



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