PR: Skee-Lo Is Standing "A Lil Bit Taller"
Los Angeles, CA…Rapper Skee-Lo disappeared from the music scene after releasing one of the biggest records of the 90s, the iconic "I Wish." After a 17 year hiatus, he has returned with a new sound, a new attitude and new record label. The new single aptly titled “Vibe is Right” marks a trifecta return for Skee-Lo. Renewed interest in Skee-Lo and “I Wish” has been sparked by inclusion in 3 of Toyota’s Rav 4 national commercials featuring ‘Big Bang Theory’ star Kaley Cuoco. The first commercial, which debuted during the 2013 Super Bowl Game, has received over 16 million views, and sales of the “I Wish” single and album has hit an all time high. Wish granted!
SKEELO MUSIK LLC, Skee-Lo’s new independent record label, inked an exclusive distribution agreement with MRI and Red Music, a division of SONY MUSIC, in August 2012 via Whatevaok Entertainment under the auspices of Lamar Leggard, (Associate Director of Digital Operations for Red Music and “Sony Music Entertainment. The agreement includes worldwide exclusive digital distribution rights and physical distribution in the US and Canada. Lamar Leggard opines: "It's an extreme honor and pleasure to be a part of something as monumental as the rebirth of a legend such as Skee-Lo. The album is incredibly crafted, innovative, and again Skee-Lo is making timeless music in an era where ‘Fresh Ideas’ count the most. I hope the world will see what we did and do and can appreciate and enjoy what Skee-Lo and his team are bringing.”
The family-owned and operated business features joint CEOs: Grammy nominated rapper/producer Skee-Lo and business partner and wife Stacy D. Ambrose. Ambrose, who formerly worked promotions for Qwest Records, has handled promotions for Skee-Lo since 2009. The staff is rounded out by Operations Director Ralph Muhammad and Publicist Debra Burley of GlammediaPR.
SKEE-LO MUSIK LLC is the introduction to the new music industry as we see it” explains Skee-Lo. “Our mission is to introduce a new sound, attitude, and business. I am grateful to SONY RED MUSIC, MRI and WhatevaOK Entertainment for distributing our music and sharing with us our vision. This, no doubt, will create new opportunities for independent talent.”
In November 2012 SKEE-LO MUSIK released its debut album entitled FRESH IDEAS, which is a mix of Hip Hop, Soul, Dance, R&B songs. The project was produced by newly discovered producers “The Titanz,” “Eugene Shakhov” and seasoned producers Kevin Gardner, Antonio Summers of Direct Supply Entertainment; who also produced songs for (E-40, B-Legit, Celly Cel, George Clinton). The FRESH IDEAS album by Skee-Lo features 12 songs and is available digitally on iTunes, Amazon, Spotify, and Google Play. The new video “Vibe Is Right” directed by Henry Zavala was released May 5, and was produced by Element of The Titanz. It’s available on VEVO, YouTube and MySpace. The FRESH IDEAS physical album will be in stores July 9, 2013 and available at Best Buy, K-Mart, Block Buster, Amazon, Barnes & Noble stores nationwide.
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Listen To Samples of The Album
* www.wegotfreshideas.com *
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