RAPPER HOPSIN DIRECTS, SHOOTS AND EDITS HIS OWN VIDEO FOR $400!!! HE’S A “MOTHERFU*KER”
The days of artists being signed and turning all of the budget worries and marketing work over to the record label have been over for some time. Ruthless Records’ Hopsin understands the current industry climate and is proactive about jumping in and doing his part to market his album, “Gazing At The Moonlight,” virally.
Hopsin recently acted as director, camera man, editor and artist on his most recent video for the edgy street single, “Motherfu*cker.” Shot entirely guerrilla style on his privately owned mini cam and edited on his home computer, Hopsin’s creativity shines in the finished piece which cost as much as most flossy lunch meetings at the major labels.