Sunday June 24, 2018

Audio: Big Rich - "It's Bigga"
Posted by Emanuel Wallace at Wednesday, August 18th, 2010 at 2:35PM :: Email this article :: Print this article

Big Rich is back with a fresh new sound, with his hit single "It's Bigga" featuring Evenodds M.A. (produced the track as well) & D.E.O This song is an anthem for everyone getting money and for those who enjoys life. This is the first single off his upcoming album "Built to Last" in stores Fall 2010. For more information go to

Video DL LinkS: (To download files right click and "save target as...")


It's Bigga:

DJ Pack-

One of the Bay Area's supreme talents, Richard Bougere Jr., affectionately monikered Big Rich, was born on the date of September 12, 1981.

Richard hails from the notorious Fillmore District of San Francisco, California.

The Fillmore, a hot bed for cultural expression and talent, has produced several high profile rappers yet Rich has always stood out, as one of the area’s largest and most notable entertainers.

Growing up in the 90's, as the ruthless and proliferate epidemic of crack cocaine continued to grasp a manifold of inner city communities, such as the Fillmore. Young Rich, 11 years old, found himself in a love affair with rap music, just as many others of that decade. He describes his relationship with rap music as one whom fell in love, never stopped, and pursued it because he never had any other desires.

Mr. Bougere started out making beats, producing never wanting to be in the forefront of the movement. That kept him complacent until he ran out of rappers to give beats to; this encouraged Rich to finally pick up the mic.

Thus as fate would have it, Big Rich was born. Rich was influenced by the likes of the effervescent, world renowned lyricist, Tupac Shakur and also the Bay Area's very own pertinently talented, San Quinn. Although Rich believes, that he was not gifted with the God-given ability to rap, he believes that his diligence, perseverance and drive gave him the know-how to stand in the very same arena as one of his cities very best.

The resilient spirit and hunger for success drove him to inconceivable lengths. Big Rich, self made rapper and CEO, began to make a name for himself in his neighborhood at an immensely early age. He did so by working with major Bay Area rap legends as: San Quinn, Rappin 4tay, RBL Posse, and JT tha Bigga Figga, all before his 16th birthday.

However, Big Rich's professional career began in 1998 when his group

Fully Loaded was signed by Charles Kelly and San Quinn to Done Deal Entertainment. His group released two successful independent albums under the Done Deal umbrella.

Nevertheless, in 2005 it was time for he and his group to go their separate ways and pursue solo careers. Rich always being mogul-mind decided that he and Charles Kelly, former CEO of Done Deal, start Street Cred Music Group. Thus causing them to sign a joint venture deal with Koch Records.

In 2006, Big Rich released his debut album "Block Tested Hood Approved" which received praise and positive reviews. It was also critically acclaimed by the mainstream media but most importantly acclaimed by the streets.

Rich gained nationwide exposure with his smash hit "That's The Business". The video was "Jam of the Week" on MTV Jams, 106 & Park's "New Joint of the Day" on BET, and also made it on the "Sucka Free Countdown" on MTV1. Not only had Rich won over the people but he won over the critiques as well by winning New Artist of the Year at The BARS Awards (Bay Area Rap Scene).

Rich who many call a “rappers-rapper” because of his professionalism and work ethic, has became one of the front runners in the Bay Area rap game. Rich's confidence and raw appeal has ushered him to the dawn of greatness. His presence alone demands attention and amongst a room full of greats, he superbly holds his own.

Rich has been featured on a plethora of remixes and mixtapes. He has worked with many different producers and names all over the country. Some of his project includes a group album "Unda Dogg Kings" with the Bay's, talented Balance in 2006, "All City" with the force that is San Quinn in 2007. But in 2008, Big Rich joined forces with his longtime mentor, San Quinn and Boo Banger to recorded one of the biggest songs in Bay Area history, the "SF Anthem". This smash hit, filled with pride and hometown heroism is packed with personal narrative from each, which depicts the city of San Francisco in a light that many have not seen it in. This song was the culmination of Big Rich the superstar. The "SF Anthem" video is still currently in heavy rotation on MTV Jams.

This song led to a deal with EHUSTL Entertainment, who came in, added further dynamite to the explosion that had already ignited to create an even more enormous movement.

Some of the projects that proceeded the "SF Anthem" were "Good As Money" with Balance in 2009 again and the powerful, "Guns & Roses" with the ever talented, Konvict's Music’s, Ya Boy in 2010.


Rich also finished up his highly anticipated Sophomore album titled "Heart Of The City" which has been dubbed a classic and has received numerous acclaim as well.

The phenomenon that is Big Rich will not cease. Rich has completed more than most artist of his caliber could ever dream. He has rocked 30,000 seat arenas, traveled the country, sold thousands of albums, walked red carpets, and has cultivated the hearts and minds of many.  Big Rich's "never stop, always on the go, continuum" mentality has him still touring and globetrotting frequently.The City is in deed on his back.

With a website:, videos, touring, more music and other ventures in the works, the ever perpetual working, son of the Fillmore continues to make his city proud.

To sum it up in his own words, "Every day’s a hard ride, but I'm determined. I just want the ultimate success."

And so far what Big Rich has wanted, Big Rich has gotten!

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