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Jermaine Dupri and Def Jam Launch New Hip-Hop Label
Posted by Administrator at Thursday, April 10th, 2008 at 4:00PM :: Email this article :: Print this article



Jermaine Dupri and Island Def Jam Music Group Launch New Hip-Hop Label in Partnership with TAG Body Sprays

Groundbreaking Partnership Brings Unique Opportunity to Emerging Hip-Hop Talent


NEW YORK, April 10 /PRNewswire-FirstCall/ -- Island Def Jam Music Group (IDJ) and Procter & Gamble's TAG brand announce the formation of a new hip-hop record label, TAG Records. The new label will be led by hip-hop mogul Jermaine Dupri, who will act as president of the New York-based venture. As president, Dupri will set the creative vision for the label and play an integral part in identifying and developing its musical talent.

This is a milestone for the music industry as TAG Record's artists will be supported with a multi-million dollar marketing effort that is unprecedented for any new artist, including television, print, radio, digital and event marketing.

"Today, we make history in the music industry with TAG Records," said Jermaine Dupri, president of TAG Records. "This label is going to provide new artists with a chance of a lifetime. New artists will receive ten times the typical marketing support - a first in the industry. I'm hand selecting and molding these artists to make history in hip hop."

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