Tuesday October 17, 2017
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Editorial: Twenty Important Rap Videos From 2012 (Part One)
Posted by Steve Juon at Tuesday, November 24th, 2015 at 12:00AM :: Email this article :: Print this article



Editorial courtesy of Steve 'Flash' Juon.

[Kendrick Lamar courtesy Wikimedia]Kendrick Lamar Duckworth probably made the right choice to not go by his last name as an artist. I'm not hating on "Duckworth" by any means - most people can't even pronounce my last name let alone spell it (everybody seems to think the "O" should be an "A" instead) - but it's just hard to imagine Lamar getting the same kind of buzz in the underground as "Kendrick Duckworth."

Some names just suit hip-hop artists better than others, and Lamar used his name to make a rapid ascent in the 2010's from mixtape to major label superstar seemingly overnight. I remember sitting in a hotel room with family members during a get-together and discussing hip-hop with my sister, as my nephews were at the age I was when I was a young music consumer with disposable income and college looming on the horizon. She asked what I thought they were listening to and I said "Probably Kendrick." She asked what he sounds like and I sang "I'ma show you how to turn it up a notch! First you get a swimming pool full of liquor and you diiiiive in it."

She cut me off immediately. "NO WAY they're listening to that. I wouldn't allow it. That's a horrible message to be giving teenagers. Terrible."

Sorry sis, I guarantee you, they were listening to Mr. Duckworth.

Part 2 of the "20 Important Rap Videos of 2012" HERE.

1.) Kendrick Lamar - "Swimming Pools (Drank)"



2.) Kanye West f/ 2 Chainz, Big Sean, Pusha T - "Mercy"



3.) Flo Rida f/ Sia - "Wild Ones"



4.) Future f/ T.I. - "Magic"



5.) Wiz Khalifa - "Work Hard Play Hard"



6.) Nicki Minaj - "Starships"



7.) Drake f/ Rihanna - "Take Care"



8.) Juicy J f/ 2 Chainz, Lil Wayne - "Bandz a Make Her Dance"



9.) Waka Flocka f/ Drake - "Round of Applause"



10.) Pitbull f/ Chris Brown - "International Love"



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