From Evan Lemay:
Portland, Oregon's Northern Scientifik Releases Debut
NORTHWEST HIP HOP GROUP NORTH SCIENTIFIK EMERGES FROM THE DEPTHS OF PORTLAND'S UNDERGROUND TO ANNOUNCE THE RELEASE OF THEIR HIGHLY ANTICIPATED DEBUT ALBUM 'BUILDING'.
PORTLAND, OR SEPT. 10, 2010 --
"A fair amount of hip hop albums these days -- even underground hip hop albums, are being produced without any scratching at all," says North Scientifik's DJ Outclass. "Dope scratch hooks and DJing are an integral part of the true hip hop formula."
Word of the North Scientifik project spread over three years ago shortly after producer 5th Sequence and MC Serious George first met to record "Saturday Afternoon", one of several nostalgic hip hop singles from the album.
"With 'Building', we aimed to capture what we loved about the 90's -- hip hop's golden era," states 5th. The three man group spent time perfecting the balance of rhyme, unique sample-based production, and hard hitting 12-bit drum patterns.
"I grew up listening mostly to jazz and 90's hip hop," says 5th, "Premier, Dilla, Pete Rock, all of those cats inspired me from a young age." Legendary influences aside, 5th's work screams originality. A true signature production style, marked by gritty drums and original sample chops, can only be done justice by an MC of a particular caliber: enter MC Serious George.
"I used to listen to Black Thought, Boot Camp Clik, O.C., shit like that," says Serious George. "I come from the school of thought where lyrics -- specifically cadence and delivery -- reign supreme". A self-proclaimed mic ripper, Serious George and his style is described as "completely unpredictable, definitely your local MC's secret favorite MC."
'Building' contains an impressive 30 tracks, filling the entire CD with over an hour of fresh, out-the-crates break beat production -- for those who still love H.E.R. If you cringe when you hear the phrase "mainstream hip-hop", then you share the group mind state of North Scientifik.
' is available for online purchase at www.northscientifik.com
' was completely written, produced, tracked, mixed, and mastered at Soul Channel Recording Studios, which is a division of Soul Channel Media Group, LLC., an independent mixed media company based in Portland, OR.
For more information and to schedule an interview, contact Brandon Johnson at:
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