Thursday May 24, 2018

PR: Damon Brown's New Book - The Idiot's Guide to Memes
Posted by Steve Juon at Wednesday, October 6th, 2010 at 1:30PM :: Email this article :: Print this article

From Damon Brown:

Ever wonder why certain ideas stick? For instance, bell-bottoms seem to come back every generation, but other styles (cue MC Hammer's genie pants) will probably never return on a grand scale. Clothing trends is just one aspect, as there are literally billions of fads, perceptions, and practices that we've kept close to us, and even more that we've let go, if not outright forget over time. The Leo DiCaprio summer blockbuster Inception was all about why we retain certain concepts, yet discard others. These ideas are memes, and myself, along with memes expert Dr. John Gunders, have written the first book for general audiences on the subject! 

A fun labor of love, The Complete Idiot's Guide to Memes is out TODAY! You can get it your way: In paperback online or at your favorite bookstore, on the Amazon Kindle, on the Barnes & Noble nook, or on the Apple iBookstore. In fact, you can actually read a sample chapter on your Kindle, nook, or iPhone/iPod/iPad right now. In the book, John and I discuss what a meme is, how it travels, why it travels, and what impact these cultural ideas have had on everything from clothes and music to intimacy and politics. We bring the conversation begun in Malcolm Gladwell's The Tipping Point into our modern digital age.

Check out THE BOOK and we truly hope you enjoy reading it as much as we did writing it.

If you'd like to find out about the latest in memes, trends and viral ideas, catch my new weekly column for <>. I touch on everything from the hilarious Double Rainbow phenomenon <> to the Oxford adding WebSpeak to its official dictionary <>. We've been doing the column since June, so feel free to check out and have fun in the archives <>.

Also, it's not too late to grab my best-selling iPad guide and other books on your Kindle. Info is below:

Damon Brown's Simple Guide to the iPad:
Make the most of your iPad! Veteran tech author Damon Brown gives all you need to have fun with Apple's popular device, from music and word processing to photos and video games. The down-to-earth tone cuts through all the tech jargon, while the detailed information will get novices and techies alike up and running. Both affordable and thorough, the book will make you an expert in an hour or two. Get it from Amazon HERE for $1.79!

The Damon Brown Reader: A Decade of Sex, Tech & Pop Culture Journalism
On the cutting edge of music, tech and sex culture, Playboy and New York Post writer Damon Brown has opened the world to the most influential subcultures. In his first anthology, Damon takes six of the best pieces over the past decade from some of the top publications. Also includes an exclusive excerpt from Porn & Pong: How Grand Theft Auto, Tomb Raider and Other Sexy Games Changed Our Culture. The Damon Brown Reader: A Decade of Sex, Tech & Pop Culture Journalism. Price: $2.99!

Click on the links to download the books through Amazon and read them through the Kindle device or the free Kindle app on the iPad, iPhone, iPod Touch, PC or Mac.

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