Friday June 22, 2018

The Over-21 Effect
Posted by Adam Bernard at Thursday, October 21st, 2010 at 7:30AM :: Email this article :: Print this article

I turned 32 last week. To most people, I would still be considered relatively young, but if you’re in hip-hop, or if you’re a running back, 32 is downright aged. This started me thinking about one of the great ironies of hip-hop.

Hip-hop is a youth culture. Its progenitors and its main audience have almost always been young. But the best hip-hop is found in places where kids can’t go. Independent artists almost always perform in bars and clubs. Artists who are trying to develop an audience are relegated to venues where the majority of the audience they’re trying to reach can’t get in.

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