By now everyone has seen the undeniably fabricated first week sales numbers of Lil’ Wayne’s latest album. Personally, when I heard the final tally I had visions of Rick Ross and Jay-Z, both of whom were given a sizable sales boost by virtue of their own label picking up a large number of their albums to create inflated numbers. Let’s set the record straight; there is no way in an industry where the biggest of artists are down 60% and rap artists, on average, are down even more, that Lil’ Wayne not only didn’t go down in sales, but went up by over 100% from his previous effort. There’s an old pro wrestling term for the folks who believe Wayne’s first week numbers are real; marks. This post isn’t going to be about all the ways I feel those numbers have been falsified, though, rather I’m going to turn my attention to the actual importance of first week sales numbers and why, in the long run, we’d all be better off if we didn’t know them.