Tuesday January 22, 2019

TRU-Signee Skooly Refines His Infectious Style on Don't You Ever Forget Me Vol. 2 EP

A.T.: Following a Shout Out in FX's Atlanta, The 2 Chainz Signee Delivers the Memorable Second Segment in His EP Trilogy

The Project:

An influential figure in the ATL rap scene, Skooly wins fans with his infectiously melodic strain of rap. Continuing his mission to create a memorable body of work, Skooly is releasing Don't You Ever Forget Me Vol. 2, his new EP. Populating his songs with memorable hooks, unique flows, and clever lyrics, the project proves that Skooly is one of rap's most gifted songwriters, able to turn a mundane fact of life or an obscure metaphor into an addictive banger. With production from Zaytoven, Dun Deal, The Honorable C-N.O.T.E., Mondo, CeeO, and The High Rollers, Don't You Ever Forget Me Vol. 2 quickly follows Don't You Ever Forget Me Vol. 1, released in early February to the tune of nearly 700,000 total Spotify streams. Released by 2 Chainz's TRU imprint and distributed by EMPIRE, Don't You Ever Forget Me Vol. 2 is out now.

A sonic innovator and an architect of Atlanta's melodic trap renaissance, credited as an influence by Young Thug among others, Skooly's cultural clout manifested in a shoutout in the season premiere for FX's hit show Atlanta, starring Donald Glover. Following the complimentary shout out in that popular series, Skooly is ready to make the move from underground hero status to mainstream recognition with his Don't You Ever Forget Me trilogy. A seven-track dose of radio-ready music, the recently released Vol. 1 features radio-ready jams like "Dirty Dawg (Insane)" romantic trap singles like "White Balenciaga," and bangers like "Habit," which features label boss 2 Chainz and is currently hosted on Spotify's Most Necessary playlist. On Don't You Ever Forget Me, Skooly gets real about his journey, detailing his years of being one of Atlanta's most prolific collaborators and finding real ones to ride along the way.

"The title, Don't You Ever Forget Me, is self-explanatory for the music and I'll get that point across in the bodies of the EPs," says Skooly. "I dropped my first album a while ago and it did well and I sold out my first concert double. I'm back, I'm here, and you can never forget me. To all the people I've helped, there's no way they can forget me. I've been known to wait a long time to release projects but I'm jumping out of that rhythm to do this, like a 1, 2, 3 punch, back to back to back. I'm on a different path, I'm here, I'm not playing."

Listen to Don't You Ever Forget Me Vol. 2: https://smarturl.it/due4me2 // https://soundcloud.com/therealskooly/sets/dont-you-ever-forget-me-2

Don't You Ever Forget Me Vol. 2 Tracklist:

Freak Hill (prod by CeeO)
Mazi Truck (Prod by DunDeal)
Backstreet Boys (Prod by Honorable C Note)
Really Rich (Prod by Mondo)
Catching a cold (Prod by The High Rollers)
Moving too fast (Prod by DunDeal)
Stone Cold Killer (Prod by Zaytoven)

The Background:

EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Sage The Gemini, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Given its reputation, EMPIRE works with today's hottest talent from superstars such as T.I. and red-hot newcomers such as Anderson .Paak. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M. and joined forces with Republic Records for the release of Sage The Gemini's Remember Me album.


Don't You Ever Forget Me Vol. 2: https://smarturl.it/due4me2 // https://soundcloud.com/therealskooly/sets/dont-you-ever-forget-me-2
"Habit" ft. 2 Chainz: https://youtu.be/Qg5BcPlfv8U
"White Balenciaga": https://youtu.be/mhp0tKo3fKk
Don't You Ever Forget Me Vol. 1: https://Empire.lnk.to/DontYouEverForgetMeEP
"Dirty Dawg 'Insane'": https://soundcloud.com/therealskooly/dirty-dawg-insane // https://www.youtube.com/watch?v=bmcAa_kqWBM
"Stylin'" ft. Young Thug: https://open.spotify.com/track/2Tf1SZeN8gkRzXDNdQlUwB
BAcCWArdFeELiNgS: https://open.spotify.com/album/3Bubdu8KPVXTRLGzivXT6t

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