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PR: Midnite Joins Forces With VP Records on New Album
Posted by Steve Juon at Tuesday, January 4th, 2011 at 8:00AM :: Email this article :: Print this article



From VP Records:

Midnite Joins Forces With VP Records on New Album

FOR IMMEDIATE RELEASE

(VP RECORDS, NEW YORK)  - The new album from veteran reggae act Midnite titled Treasure is set to hit stores on January 25, 2011.  Armed with a firm foundation in Jah Rastafari and a strong, uncompromising musical vision, Midnite champions a sound that is on the cutting edge of modern roots music.

The newly recorded studio album features the outstanding talents of brothers Vaughn Benjamin (lead vocal) and Ron Benjamin (bass & production), who have guided the sound and recording career of this distinctive unit since 1997. Midnite's live performances, which often exceed three hours, have won them a legion of fans among the reggae community worldwide. 

With Treasure, Midnite has teamed up for the first time with VP Records' global distribution network. The pairing will profile the group's music on a new level as it is the first major release through the newly formed VP Associated Labels Group (VPAL). This arrangement includes digital and physical distribution for the group as well as marketing services through VP's label services (publicity, new media, bookings).

"We're excited to be in the VP family after all this time," states Vaughn Benjamin. "This venture with Midnite brings a new audience as they are heavily entrenched in the West Coast reggae scene," notes VPAL's Director, Donovan Williams. "We are excited about the potential of working more closely with Midnite and other groups with a strong touring presence and great sales history." 

For more information on Midnite, including their tour calendar, visit www.midniteband.com .



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