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PR: Prince Aries Announces Clean Ass Whip Mixtape
Posted by Steve Juon at Thursday, March 17th, 2011 at 5:00AM :: Email this article :: Print this article



From Audible Treats:

PR: Prince Aries Announces Clean Ass Whip Mixtape

West Coast Cruising Mixtape Pairs Old School Classics With New Songs From DaVinci, Bambu, And More

(March 2011 – Brooklyn, NY) Bay Area DJ Prince Aries is excited to announce the release of Clean Ass Whip. The mixtape, which features original tracks from DaVinci and Bambu along with a variety of west coast classics from Aries' personal collection, will be released this May via SWTBRDS (Sweetbreads). Joining the mixtape will be a series of limited edition silk-screened art prints, designed personally by Aries, who is an accomplished graphic designer.

A veritable jack-of-all-trades, Prince Aries has become an established name in the Bay as one of the city's most well known personalities, becoming a sought after DJ, promoter, graphic designer, and producer. However, it was his talents as a VJ that garnered the hip-hop renaissance man his first notice. Originally from the Washington Heights neighborhood of New York City, Aries moved to the Bay Area in the mid-90s and shortly there after went about founding the Bay Area's first hip-hop television program, Distortion 2 Static, which allowed Aries up-close-and-personal interaction with many of the artists that inform the music on Clean Ass Whip. Since starting the show, which fans can now watch on air or online, Aries has interviewed and featured artists including DJ Spinna, DJ Premier, The Pharcyde, Too $hort, Biz Markie, and many more.

It was also Aries' move from the east to west coast that largely influenced much of the music and the overall concept and theme of Clean Ass Whip. "A majority of the songs on the mix are songs that were significant to a certain time in my life, when I first moved to the Bay Area," says Prince Aries. "The sound and feel of West Coast music made a big impact on me." Those influences shine through with the inclusion of songs like "We Roll Deep" by Conscious Daughters and the "I'm A Player Remix" from Too $hort, both of which easily pair with the newer songs, like the mixtape title track with DaVinci or "And We Mobb In That..." with LA rapper Bambu. The tape also features Aries' own mix of "Distinguished Gentlemen," from fellow SWTBRDS artist StreetMedia.

While many of today's DJs can be found Google searching for their tracks, Aries went to the source for Clean Ass Whip, digging into his extensive vinyl collection, many of which are original pressings straight from the artists. "I've been collecting vinyl for some time now," explains Aries. "Some of these songs I got from the artists themselves, and the newer songs can be tied into the work I've done with Distortion 2 Static, which is how I met a lot of these artists in the first place."

Prince Aries' Clean Ass Whip mixtape will be available for free download this May.

In addition to releasing official music videos for "Clean Ass Whip" and "And We Mobb In That...," Prince Aries will be releasing a number of short videos leading up to release, each offering insight into Aries' history as well as the new project. This first video features Aries discussing Walkman Day, and how the tradition first put him onto Too $hort and N.W.A.

Watch Aries discuss Walkman Day and the mixtape here: http://www.youtube.com/watch?v=7GjZ86Q7eDw .

The Background:

Aries Nuñez, known to the entertainment world as Prince Aries, has quite a few cards up his sleeve. Though his passion lies in music and his love for DJing, Aries became a fundamental player in the Bay Area’s new renaissance - promoter, graphic designer, TV show personality, and producer - with his multimedia background placing him a cut above the rest. When his groundbreaking show, Distortion 2 Static, got picked up by a local Bay Area television station after only two seasons on Public Access, he knew that he had his finger on the pulse of a movement that started simply as a way to share his love for Hip Hop.

SWTBRDS Background:

SWTBRDS (pronounced Sweetbreads) is a Bay Area-based record label that exemplifies the raw, rare and boutique qualities of its namesake. Founded in 2009, it houses rapper, DaVinci, renaissance DJ, Prince Aries, DJ + rapper duo StreetMedia, as well as the dynamic production team, Drums & Ammo, featuring the collective musical work of producers Ammbush, REL, Al Jieh and 6Fingers. Their first release was the self-titled StreetMedia LP, followed by Adrian Champion Presents: Stars & Stripes - The White Stripes Reimagined in Winter & Spring of 2009. Their most recent release was The Day The Turf Stood Still by DaVinci, his debut album, which received critical acclaim from publications such as Pitchfork.com, Wax Poetics, SF Weekly, XLR8R, Ozone Magazine, URB.com, and more. With a diverse release schedule on the horizon, SWTBRDS kicks 2011 off with Prince Aries' Clean Ass Whip mixtape, an ode to West Coast Hip-Hop's cruising aesthetic, dropping in May 2011. Soon to follow are DaVinci’s Feast or Famine EP and The MOEna Lisa LP, Drums & Ammo, Vol. 1, the self-titled first installment of a new instrumental series, REL's sophomore solo instrumental album, The Orchestration 2, Ammbush's solo artist EP, and StreetMedia's sophomore album.

Stay up-to-date at http://www.swtbrds.com/, http://twitter.com/swtbrds, and http://www.facebook.com/SWTBRDS .



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