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Cashus C.R.E.A.M. Teams with DJ Green Lantern for GameTime
Posted by Steve Juon at Wednesday, October 29th, 2008 at 3:30PM :: Email this article :: Print this article



From Dove and TygerEye.net:

For Immediate Release
October 28, 2008

Cashus C.R.E.A.M. Teams with DJ Green Lantern for GameTime
New Project Featuring Producers Ron Browz, P King and More!


New York, NY -- Building a strong team and being self-sufficient may not be synonymous in the entertainment business, but the reality is that they are two sides of the same coin. As a captivating lyricist, songwriter, producer, engineer, model and actor, Cashus C.R.E.A.M. exemplifies what most independent artists aspire to be. His new project GameTime will offer a musical definition of the franchise known as Cashus C.R.E.A.M.

Presented by DJ Green Lantern, GameTime delivers original tracks from the likes of Ron Browz, Shea Taylor and P King, fused perfectly with Cashus C.R.E.A.M.'s clever wordplay and songwriting. Cashus worked intently to surpass the standards of a promotional mixtape, creating an impressive prelude to a debut album. Of course, collaborating with the right producers was a major part of the formula for GameTime.

"Ron Browz has a special energy when it comes to his tracks," says Cashus of the process. "I have so much fun when I'm writing to his tracks that the listener can feel it, and big records come from that kind of chemistry. I've been working with P King for a few years now. He's done records for artists like Ludacris and Scarface, and he knows what it takes sonically to drive a new artist into a household name. Shea Taylor just flat out makes big beats. His melodic tracks help me to step outside of the box and make good music."

Other original production on GameTime is rounded out by Noize Trip, The Weirdos, Battery 5, Jay Wes and Detroit Red, while guest vocalists include Range and Erika Deluna. In order to reach out to his female fans, Cashus also created a more specialized collection of songs just for the ladies entitled The Pink Edition Mixtape, which is accompanied by the exclusive 2009 "A Day in the Life" calendar showcasing Cashus C.R.E.A.M.'s innate modeling ability.

Prior to releasing his own music, Cashus and his writing partner, collectively known as The HitterZz, were writing songs and hooks for other people. In Spring 2008, the duo signed a deal with Primary Wave Music Publishing and have penned songs for various artists including Jamie Foxx, Prima J, Leona Lewis, The D.E.Y., David Archuleta and Jennifer Lopez.

As some of those projects await their release and his own full-length debut album continues to evolve, Cashus is developing as a professional actor. His first movie, Women Do It Too, will be released in 2009. "Acting is definitely going to be a stepping stone for bigger things," explains Cashus. "I've had the opportunity to work alongside actor/director Derrick Simmons (In Too Deep, Paid in Full, Paper Soldiers, The Wire) and have other films in the works. Even though music and movies are two different monsters, I'm finding it easy to leverage the two as I advance in both."

Fortunately, Cashus C.R.E.A.M.'s diverse talent is in sync with his ambition and independent work ethic. "I've taken time to learn the ins and outs of the industry in its entirety," he asserts, "so I can handle my business affairs competently and with confidence. I'm a one stop shop - you get it all here. I'm a franchise. GameTime is a sneak preview of what's to come. I've been preparing to be a major player for a long time. Now it's time to step into the arena and show my worth."

For more information on Cashus C.R.E.A.M. go to www.tygereye.net/cashuscream and www.cashuscream.com .

For interviews and press information, contact dove@tygereye.net

GameTime Tracklist
Hosted by DJ Green Lantern

1. GameTime prod. by Noize Trip
2. Messy WackSon (skit)
3. See Me prod. by P King
4. Oops…Ya Head prod. by Ron Browz
5. So Sexy prod. by The Weirdos
6. The Paper prod. by P King
7. Real Talk (freestyle) prod by Detroit Red
8. Hustler’s Anthem f/ Range
9. Bedroom f/ Erika Deluna prod. by Shea Taylor
10. Let Her Do It prod. by Battery 5
11. Hold It Down
12. Hollywood (freestyle)
13. I Appreciate prod. by Jay Wes
14. So Tired
15. Hero (freestyle)

ABOUT CASHUS C.R.E.A.M.

Most people’s lives are built solely around the choices they make, but there are a select few who are destined for greatness. At 25, Cashus C.R.E.A.M. is one of them. The Connecticut-born, Queens, New York-based songwriter/lyricist has been creating hits for others thus far, and is now ready to unveil his own music and impeccable skills on the mic.

Cashus C.R.E.A.M.'s new project GameTime, hosted by the world-famous DJ Green Lantern, boasts an array of top producers on original tracks, including Ron Browz, Shea Taylor and P King.

Cashus was only 14-years-old when his cousin, a neighborhood “big tymer,” put him up against a group of older teens practicing their rhymes for a school talent show. He didn’t know anything about delivery or bars or song structure. He just knew how to tell a story. The words that went from pen to paper blew that whole room away. That was when he knew for certain that he would be married to the mic.

“I spit my little rap and my verse was better than all of theirs,” he says, remembering it like it was yesterday. “I put all of my feelings and emotions into it. It showed me the effect my words could have on the people around me.”

Growing up on Hartford, Connecticut’s north end, Cashus was always a creative writer, channeling the sights and sounds of his blocks into poems and short stories that got him recognition from everyone from his crew to his professors during his three years on a football scholarship at Southern Connecticut State University. But even through the glory of the gridiron and the privilege of working at a Fortune 100 company, it was only within the music that he truly felt at home.

That home was a house he built the hard way, coming to Queens with nothing but a book of rhymes and the promise of a couch to sleep on. While the streets of Hartford were nothing nice, the musical world within the five boroughs was filled with tricksters, amateurs and more competition than he’d ever faced before. That still wasn’t enough to scare off the kid who had always been young and smaller, the one who always had to get over humps that his peers did not. He kept swinging until he hit the right producers, the right management and most importantly, the right sound.

Heavily-inspired by Run DMC, Nas and early LL Cool J, GameTime, Cashus C.R.E.A.M’s debut mixtape, is a showcase of the many faces of a music lover’s artist. Hosted by the infamous DJ Green Lantern, GameTime features beats by Ron Browz, P King, Shea Taylor, DJ Drama affiliate Detroit Red, Noize Trip (who produced the title track), The Weirdos and Battery 5. Whether he’s rhyming about the complexities of relationships or the pull of the streets his hypnotic flow can go down as smooth as honey or as sharp as a straight razor. He calls himself “Mr. Fix It” because he always knows the perfect tool for the musical job at hand.

In addition to GameTime, Cashus C.R.E.A.M. has also released A Day in the Life, a promotional calendar getting circulated around New York with the ladies as the target and features a special “pink” edition mixtape just for them as well as recently launched CashusCream.com.

“From day one I’ve always been a business first kind of dude. I do what I have to do to make myself relevant in today’s market. If it’s ringtones then I’ll make them buy ringtones. If it’s doing a reality show, the same thing. I do what it takes to make sure that they’re looking at me and not what everybody else is doing.”

Fully-armed and always ready, Cashus C.R.E.A.M. is a force ready to roll until it lands in the endzone of multi-platinum status. Anything that stands in his way is destined to end up on its back.



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