North Carolina natives Tab-One, Rapsody, Charlie Smarts, Foolery, The Sinopsis, and DJ Ill Digitz, together known as Kooley High, have hit the ground running with their new video for "Pedals," the second single off Eastern Standard Time, an album critically acclaimed since being released for free earlier this year, leading to a deal with Fat Beats Records to re-release the album at retail with a number of add-ons and new content for fans.
For "Pedals," Kooley High pairs the new single with a dizzy, dream-like chase scene. The fuzzy bassline and trippy laser sounds are accented with slow-mo, washed out cinematography. To shoot the video, Kooley High kept it close to home, bringing in fellow Raleigh, NC director Kent Williard of Depth of Sound Productions, shooting the video on the N.C. State campus, where the group originally met and formed. "The most enjoyable thing about the video was that we shot it on campus at our Alma Mater," says DJ Ill Digitz. "The most challenging thing was trying to create an interesting video that was not your average 'stand in front of the camera and rap' video. We thought it would be funny to keep the viewer guessing what it was we were running from the entire clip, only to realize that we all started running for no reason."