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PR: YONAS "The Proven Theory" Now Available
Posted by Steve Juon at Thursday, April 28th, 2011 at 12:00AM :: Email this article :: Print this article



From RBC Records:

PR: YONAS "The Proven Theory" Now Available

For Bronx, NY born hip-hop artist YONAS, becoming a universally accepted MC is the driving force behind his craft. Not satisfied with just pleasing niche audiences, he uses his broad reach on singles like "Mindless" to craft material that's catchy and contemporary yet lyrically significant and noticeably personal. While YONAS is well aware of what audiences want to hear today, he also can't forget about the influence of his culturally and musically rich upbringing that few rappers experience.
 
The son of a Ugandan mother and Ethiopian father, YONAS grew up listening to the vibrant African instrumental music of his parents, which birthed an early appreciation for music in its most organic form. Before hearing hip-hop he was in tune with classical compositions and learned how to play violin at only five-years-old. The MC quickly learned how to read music and went on to attend a two-year program at the prestigious performing arts academy Julliard while in middle school. His talent also brought him to play violin with the likes of superstars Madonna and Wyclef. "Violin took me a lot places," says YONAS.
 
While attending The Beacon High School, YONAS gave up violin in favor of sports, finding himself on the varsity baseball and basketball teams, but that interest soon gave way to hip-hop. YONAS would drop out but eventually get his GED, which was an undeniable turning point in the then teen's life. "Once I got my GED, that's when life got real and I turned music into more of a full-time career."
 
Weekly trips to a Brooklyn recording studio soon resulted in therapy-like studio sessions that resulted in his first mixtape-styled project, 2008's The New Golden Era, which earned YONAS a Billboard Songwriting Award for Best Hip Hop/Rap Song for the opening track "Banga" and a nomination from Independent Music Awards for Best Rap/Hip Hop Album of the Year. 
 
While working on songs for his next project, YONAS continued to build a buzz completely on his own via social networks. YONAS' I Am Us EP (released in late 2009), received over 50,000 downloads with minimal blog love. Having worked with producers like Sean Divine, YONAS considered this EP more of a crossover effort, which also tapped into his roots in true school hip-hop.
 
By 2010, the top names of the hip-hop blogosphere began taking notice of YONAS' appeal and he even got coverage in New York Magazine for his remix of 50 Cent's "Ayo Technology." Meanwhile, the MC began sharing stages up and down the East Coast from Manhattan to Maine to Montreal, with Pharoahe Monch, Curren$y, and Big K.R.I.T. to name a few. This series of sets included playing in front of sold out crowd at NYC's Sullivan Hall and being the sole hip-hop finalist to perform at the New Music Seminar (NMS) "Artist on the Verge Party" in New York.
 
For 2011 and beyond, YONAS' goal with his live shows and official debut, The Proven Theory due out April 25th, is simple. "I want people from all different walks of life to relate to my music and that's the only thing I'm concerned about—being a universal artist."



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