Rapper, director, DJ, swag assassin, under-cat – all of these titles, and more, are mentioned by Kreayshawn when asked to self-describe. And you know what? They're all true. She's a former film student who's shot videos for the likes of Lil' B and had her work recognized by Diplo; she counts everyone from Andy Milonakis to Soulja Boy, Das Racist, and Good Charlotte front man Joel Madden amongst her biggest fans; she's homies with the guys of Odd Future. But more than all of that, she's Kreayshawn, a pint-sized beast of an artist (with enough style and charisma to charm a room the moment she steps through the door), who just so happens to be a tad bit unlike anything you've ever seen or heard before.
Accomplishments aplenty, Kreayshawn has been putting the final touches on her soon-to-be-titled new album, but first comes the release of her latest – and greatest – video, this one for "Gucci Gucci." The song is latest single from her forthcoming album, which will be released this summer and preceded by a mixtape she's currently working on in conjunction with streetwear brand The Hundreds.
The production on "Gucci Gucci," courtesy of DJ Two Stacks, drives the song forward, centered around beating drums and a wobbling, warbling synth bass line that plays perfectly underneath Kreayshawn's slight nasal tone and sharp vocal quips. "Gucci, Gucci, Louie, Louie, Fendi, Fendi, Prada/ Basic bitches wear that shit, so I don't even bother," she raps atop a vocal sample ("one big room, full of bad bitches") pulled from her previous single "Bumpin' Bumpin'," a song with over 150,000 YouTube views. And while the video, which was directed by Joseph Zentil of Strange Customs and has garnered over 45,000 views since premiering at TheFADER.com yesterday, is a feel good affair – "The best part was just kicking it, really, acting out on Rodeo Drive," remarks Kreayshawn, who spends time donning pink mouse ears and a nose ring that connects to her ear throughout – there's still a message behind the madness. "The song is about giving girls the power to dress away from the label brands like Gucci and Louie," explains Kreayshawn, who wrote the song after being surrounded by peers who defined themselves by the brands they wore. "It's about being more in-tune with your own style." It's a message that Kreayshawn, more than most, is qualified to share.