PR: Soulja Boy, Matt & Kim, Andrew W.K Collaborate On Song
Courtesy of Greg Miller.
SOULJA BOY, MATT & KIM, AND ANDREW W.K. JOIN FORCES FOR CONVERSE'S Three Artists. One Song MUSIC COLLABORATION
Release of New and Original Track "I'm A Goner"
Available for Free Download at www.converse.com/music .
Music Video Featuring All Artists to Premiere Exclusively During
"MTV2 Presents: Converse Band of Ballers" Airing on August 21 at 1:30 PM EST
NORTH ANDOVER, Mass (August 17, 2011) - Today, CONVERSE Inc. announces the release of the brand new song "I'm A Goner" by pop duo MATT & KIM, rapper and producer Soulja Boy and singer-songwriter and multi-instrumentalist ANDREW W.K. as part of the brand's Three Artists. One Song collaboration. "I'm A Goner" is available to music fans globally starting today via free download at www.converse.com/music and authorized Converse websites around the world. On August 21 at 1:30 PM EST/ 12:30 PM CT, MTV2 will premiere the music video for "I'm A Goner" during the airing of the "MTV2 Presents: Converse Band of Ballers" basketball tournament.
"When Kim and I sat down to write "I'm A Goner" we knew we wanted to make a song people can party to," said Matt Johnson of MATT & KIM. "Soulja Boy and ANDREW W.K's lyrics and energy bring a whole new element to the song that we couldn't be more excited about."
For the song, Converse approached MATT & KIM to curate the original track. After writing the song, the duo thought long and hard about who would make this track what they imagined it to be and tapped ANDREW W.K. and Soulja Boy to enter the studio with them. "I'm A Goner" was produced by Matt Johnson of MATT & KIM and is the product of these dynamic artists weaving together their individual musical styles to create one unified piece of music.
"At its core, the Converse brand is about creativity and continuing our ongoing commitment to support it," said Geoff Cottrill, Chief Marketing Officer of Converse. "The Three Artists. One Song program has brought together great artists and provided a platform for them to create amazing music and the new single "I'm A Goner" is no exception. The music video that's premiering on MTV2 and the track showcases all the talents of each artist while simultaneously allowing them to work together, making the end result a strong, innovative collaboration that we could not be more excited to give back to their fans."
The video for "I'm A Goner" features all of the artists and was created by Converse with partners including Anomaly, Cornerstone and the acclaimed director Rodney Ascher via Greenpoint Pictures.
Converse has a long and rich history of championing artistic creativity and supporting the worlds of music, sport, art and fashion. This song marks the fifth original track produced by Converse and follows the 2011 collaboration between legendary UK artists Graham Coxon of Blur, Paloma Faith and Bill Rider Jones, formerly of the Coral titled "Desire."
About MATT & KIM
MATT & KIM are a two-piece formed in 2004: Matt plays keys and Kim plays drums. The band released their third full-length album Sidewalks in November 2010 on FADER Label and most recently appeared on Late Night with Jimmy Fallon to perform their current hit single "Block After Block". The music video for "Lessons Learned," off their sophomore album Grand, won an MTV VMA for Breakthrough Video and an MTVU Woodie award for Best Video and the single "Daylight", also off of Grand has sold over half a million copies to date.
About Soulja Boy
Since 2007, Grammy nominated Soulja Boy (real name DeAndre Cortez Way) has continued to set mega-trends via the internet using music, dance, videos, fashion and footwear that stamped him as an influential artist with no cultural boundaries. To date, Soulja Boy has certified platinum albums, sold over 12 million mobile units and 10 million digital singles, amassed 3 million followers on Twitter, has over 20 officially run websites and an autobiographical book titled "Teenage Millionaire." October 2011, he will release Soulja Boy (The Movie), a documentary directed by Academy Award nominated director Peter Spirer.
About ANDREW W.K.
ANDREW W.K. is an American rock and roll musician, television performer and motivational speaker. Since the release of his first recordings in 2000, He has gone on to release five more albums, over a dozen EPs, four compilation albums, and produce for both musicians and national TV campaigns, topping charts and breaking records along the way. Currently residing in New York, ANDREW W.K is recording his new rock and roll album and continues to have, a wide-ranging impact on mainstream and underground culture alike.
About Converse Band of Ballers
Converse Band of Ballers is the ultimate fusion of basketball and music. A 3-on-3 round robin basketball tournament held in a gymnasium with teams comprised of musical artists, each team wears the latest Converse performance footwear and custom apparel. The event includes a DJ and an emcee providing ongoing commentary during the games. The winning team of the tournament receives bragging rights and their name engraved on the Converse Band of Ballers "Golden Speaker Trophy". Converse hosted the first-ever Band of Ballers tournament in New York City in August 2009 to celebrate the launch of the Weapon Evo basketball shoe amongst basketball and music fans alike. The inaugural tournament garnered Jim Jones and The Jones Family their first-ever Band of Ballers title. The second Band of Ballers tournament was held in Atlanta, GA. and returning winners Jim Jones and The Jones Family retained their title as the Band of Ballers reigning champions.
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company"™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 58 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com .
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