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Seasoned Veteran Richie Rich Returns w/ Town Bidness: Vol. 2
Posted by Steve Juon at Thursday, August 18th, 2011 at 3:30PM :: Email this article :: Print this article

Seasoned Veteran Richie Rich Returns w/ Town Bidness: Vol. 2

Courtesy of Todd Davis.

August 18th, 2011 -- With the ink literally still drying from his freshly signed recording contract with Mack 10's boutique imprint, Hoo-Bangin' Records, Smokeland's own prodigal son, Richard "Richie Rich" Serrell, is back with Town Bidness: Vol. 2, the second installment to his mega-popular 2010 entry of the same name.

The highly anticipated fourteen track offering, with stellar production courtesy of Mannie Fresh, Lil Jon, DJ Toomp, Super Dave, Lev Berlak and fellow 415 group-mate, DJ Daryl, contains explosive appearances from Devin the Dude ["Blow Mine"], J Stalin & Shady Nate ["Robo (R2D2)"] and Rah Mean ["Dope At It"] from Yukmouth's Regime outfit.

Richie Rich first rose to prominence as a lead member of the popular Oakland, California, quintet, 415, back in the late eighties. The underground collective's heralded debut, 41Fivin, which spawned a succession of popular singles; "415," "Groupie Ass Bitch," & "Side Show," is still considered, to this day, a Bay Area classic. It also sparked plenty enough interest and fanfare to enable Rich with the opportunity of recording his first solo LP. That project, Don't Do It, with its excellent title track, followed in '90, and was an instantaneous success.

Unfortunately, with triumph often times comes tragedy, and while 415 were in the midst of signing with, then, indie giant, Priority Records, Richie Rich was arrested for drug possession. For him, everything came to a complete standstill.

Upon his release from incarceration, Rich quickly began building up his name again by appearing on records from the likes of Tupac Shakur, who was one of his best friends till the very end, and the Luniz. Soon, he found himself in the midst of a vicious bidding war, with Def Jam Records eventually coming out the victor. Richie Rich's, then, highly anticipated Seasoned Veteran bowed in November '96, and was met with gracious reviews. The set's second offering, "Do G's Get To Go To Heaven?," was dedicated to the memory of his fallen comrade, 2Pac.

A follow-up release was recorded for the label, but due to problems with the company's infrastructure at the time, it was ultimately shelved. So, Rich, along with his longtime business partner, producer Lev Berlak, formed their own imprint, TenSix Records. The Game, which featured several tracks left over from the Def Jam era, dropped in 2000, and Nixon Pryor Roundtree, followed nearly two years later.
While Dubble R is currently hard at work on his still untitled, Hoo-Bangin' debut, and/or altogether sixth solo LP, tentatively slated for early 2012, please take the time out to thoroughly enjoy the more-than impressive Town Bidness: Vol. 2, yet another notch in already illustrious career in rhyme...

Town Bidness: Vol. 2 available now, via TenSix Records/EMPIRE Distribution, on iTunes, Amazon and all other major retailers.

"Drought," Featuring Lil Jon & Mannie Fresh: .

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