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Video: Nefew - "Fade"
Posted by Steve Juon at Saturday, September 10th, 2011 at 4:00PM :: Email this article :: Print this article

Video: Nefew - "Fade"

Courtesy Melanie J Cornish.

FADE featuring Liya was produced by the European production mastermind 7inch and talks of a story which many of us can relate to. "The song describes what happens to many of us when we get into a relationship, due to a clash of different interests and ideas about a common future things are not guaranteed," explains Polemikk. "I guess sometimes pursuing your dreams means to sacrifice, and this is a sacrifice some of us have to make."

The video was inspired by the movie Lost in Translation, featuring Bill Murray and Scarlett Johansson and being the first full length video the group have worked on during the last two years, they wanted it to have an impact. Speaking on the concept and what they hoped to achieve with the visual, Polemikk breaks down "It's a simple video really, but it feels great to see that's it's being picked up by a lot of prestigious outlets. It proves that quality is still appreciated even in today's output-driven environment where it can be all about quantity and not quality."

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