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Video: Iame - "It's Not Always Pretty"
Posted by Steve Juon at Sunday, September 18th, 2011 at 7:00PM :: Email this article :: Print this article

Video: Iame - "It's Not Always Pretty"

Courtesy Erik Abel.

Portland, OR- September 2011: Iame is the only member of both Oldominion and Sandpeople, the two most notable Hip-Hop crews in history of the Northwest.  These collectives have been the launching pad for the careers of Illmaculate, Grayskul, Boom Bap Project, Sleep, Sapient, and many more.

Now Iame proves he's ready to step out on his own.  One of the most talented lyricists in the Northwest, Iame's new album Lame was created as joke in response to people who couldn't get his name right.  However Lame is anything but, and the album is a true testament to his ability as a wordsmith and is an honest depiction of who Iame truly is.

The new video "It's Not Always Pretty", which was directed by Phil Haleen, shows Iame's relentless DIY attitude.  In the song, Iame, who is now completely sober, also speaks about a past reliance on alcohol and drugs, at the time dismissing them as "a small price to pay for the talent I provide".  After deciding to take a path of sobriety, Iame emerges clear headed and proves this is just the beginning of a promising career.

As an added bonus, Iame is also giving away a Free download to the song "It's Not Always Pretty", as well as the remix, which you can download athttp://dl.dropbox.com/u/22981887/IAME_INAP.zip.  In the remix, Iame altered some of the lines in order to further explain his past relationship with alcohol and drugs.  The original track and remix were both produced by Smoke M2D6, who produced the entire albumLame.  Both versions also are accompanied by exclusive cover art by Matt "SOMEONE" Kenitzer, who runs the clothing/art company Piece by Piece Mission.

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