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Press Release: Introducing Street Saavy Music & Records
Posted by Steve Juon at Friday, October 28th, 2011 at 6:00PM :: Email this article :: Print this article

Press Release: Introducing Street Saavy Music & Records

Courtesy Melanie J Cornish.

Having established Critical Marketing & Media Group back in 2007 upon her return to the UK, Melanie J Cornish has handled publicity for an abundance of major and independent recording artists and executives. Sha Money XL, Donny Goines, Hi-Tek, Jake One, BBE recording artist Slakah the Beatchild, Nefew and many more have all been under the CMMG umbrella at various stages of the companies four year history.

While starting out as a journalist and writing for a multitude of media platforms over the years, Melanie was keen to maintain in touch with her creative side which resulted in the launching of last year. The site has had tremendous success in the UK and Europe, with its readership expanding to the States over the last six months.

Keeping in with the branding of TheStreetSavvy, it was inevitable that the next step would be to bring the PR and consultancy company under the same umbrella. Re-inventing Critical MMG has seen Cornish also launch a digital imprint, StreetSavvy Records in conjunction with Diamond Media Group 360 while giving her PR company a face-lift and re-introducing it as Street Savvy Music Company.

"You have to constantly stay ahead of your competitors these days in whatever field you are involved in and with the success we have had with it just seemed appropriate to link the PR company with the website as we embark on a new phase with the digital distribution aspect of things," Melanie explains. "We have always worked with talent who have inspired us to maintain our relevance but sometimes a face-lift is necessary before things start to get stale, which is why we opted to re-brand."

Working along side Matthew Diamond in nurturing the new facet of the company, already the success of StreetSavvy Records has secured placements in pivotal markets for those the company represents. "Joining forces with StreetSavvy Records is a no-brainer. Melanie is a veteran in this game who has a clear understanding of the hip-hop marketplace and how it behaves. She's a conduit for overseas talent which is a tremendous asset to for the growth of our business. To boot, Melanie has the P.R expertise to have anything she co-signs be both seen and heard." Matt Diamond, Diamond Media 360/Coalmine Records

Street Savvy Music Company will continue in the same vein as CMMG, giving the people they work with a chance to be heard on a global stage while ensuring their names are common place with media. "It is an exciting time for TheStreetSavvy and we strive to continue promoting our artists with integrity and great results," Melanie J Cornish concludes.


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