YOUUUUUUUU mean to tell me there are ten? Yes sir. Whatever you might think of his recent work doesn’t change the fact that DeAndre Way was and IS a hip-hop pioneer who took being known locally to a star globally thanks to savvy internet marketing. He knew how to become a meme star and be a trending topic well before social media and TikTok. As a result it should come as no surprise that Soulja Boy’s rise and YouTube’s go hand in hand.